How publishers navigate the ethics of live events
As print advertising dries up, many media companies are finding live events to be a welcome revenue source. Events can help connect advertisers with target...
Tagged: digital
Data pick of the day: 42% online users seek sites to fund new projects
With concepts such as crowdfunding becoming a reality, it is evident that people are interested in helping to launch new projects via sites such as...
Xapp Media Takes A Stab At Interactive Audio Ads
Audio advertisements have been largely one-sided: The advertiser speaks and consumers listen. Startup Xapp Media wants to change that with interactive audio ads. Through an...
L.A. Times Site Goes Mobile-First
The Los Angeles Times is introducing a redesign tonight that moves the 132-year-old newspaper closer to the vanguard of mobile-first web design, with a look...
At NewFronts, Time Inc. And Others Embrace TV-Equivalent Measurement
At its NewFront event last week, Time Inc. unveiled partnerships with Nielsen and comScore’s cross-platform measurement solutions to simplify the digital ad-buying process. TV-online audience...
DigitasLBi NewFront: Digital Convergence And The Need For Speed
There was no agency more present on the NewFront circuit this week than DigitasLBi. The Publicis-owned agency, formed when the holding company merged Digitas and...
How Microsoft got Office 365 users to balance work and play
Summary: Microsoft partnered with Wunderman International India, to develop an interactive Facebook film to create product awareness and understanding via participation that was unique to...
Time Inc.’s NewFronts pitch: Quality and accountability
Time Inc.’s Digital Content NewFronts pitch had special significance; not only was it the publisher’s debut at the event , but it took place as...
When It Comes To Data, Bigger Is Better
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
What Shops Do When They’re Not Working For You
Even when they’re not doing client work, agencies can’t keep creativity at bay. They need to keep their coders and technologists happy. Here are a...
How to Decode the Offline/Online Match Process
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Programmatic Is Strategic
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
NewFronts Begin: New York Times Pitches a Surge of Digital Video
The New York Times has bolstered its digital-video lineup with a slate of shows starring its editors and columnists as well as the series “Verbatim,”...
Comparing the manifestos of prominent journalist-brands
The current trend of prominent journalists launching new ventures has come with a sub-trend of its own: the impulse to explain themselves. Hence the flowering of a...
#sowhoknew: The 8th Deadly Sin on Facebook
I really don’t care what type of dog you think you are. Or the country you say you should be from. Or the colour that...
Data pick of the day: 24% teens investigate products via mobile
Across most of the top 10 channels, teens are typically a little less engaged than the wider internet population – a result of this audience...
