A+E Networks’ FYI taps PureWow for food video
TV networks have been teaming up with digital publishers, hoping to tap into their often-younger audiences as their own viewers age. That’s led to investments...
Tagged: digital
Radio Companies Collaborate On Audience Measurement Solution
AdExchanger | Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app...
Week in Review: A trend emerges with bricks-and-clicks model
An old-school property CEO embraces clicks to enhance his brick-and-mortar business, which has Karamjit Singh wondering if this is the start of a hybrid model...
LKQD Opens Flash-HTML5 Fusion Video Ad Technology to All Premium Publishers
Company Extends Ad Platform Offering with Hybrid Video Solution Foothill Ranch, CA – Likqid Media, Inc. has announced that LKQD FUSION technology is now available...
Huh, Really? Accenture Claims Its Digital Services Unit Is Worth $9 Billion
AdExchanger | Accenture’s digital services group Accenture Interactive “never set out to disrupt the agency relationship,” said Bob Barr, its managing director and global B2B...
Data pick of the day: Instagram membership approaches 50%
Facebook-owned Instagram has been one of the biggest success stories in the social networking space in recent years. And the platform shows no signs of...
Materialise launches 3D printing R&D centre in Malaysia
Belgium-headquartered Materialise has launched a 3D printing Centre of Excellence in Malaysia that will do medical-focused R&D on digital light processing technology. Via DNA
ClickDealer and MobAir Join Forces to Launch Global Digital Marketing Group
Introduce Comprehensive Suite of Performance-Based Digital Solutions Including Mobile, Video and More AMSTERDAM, THE NETHERLANDS – ClickDealer and MobAir announced the formation of Global Digital...
Holidays 2016: ‘Tis the season of surprises
Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season...
A Single Customer View – Why Email Holds the Key to Success
The single customer view has been on the tips of marketers’ tongues for some time now. There is a stigma that the single customer view...
Ford Denmark Connects Dealer Visits To Digital KPIs
AdExchanger | Retargeting can be more complicated for auto advertisers than for their counterparts in consumer packaged goods or retail. “In the old days, retargeting campaigns...
What Can Ad Agencies Learn From The Software Industry?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
3 winning tactics to be a regional marketing MVP
Regional marketing – a very lofty position that many marketers aspire to. What’s there not to like? On the outside, the job seems fun –...
Infographic: The cart abandonment woes continue
Cart abandonment is signal of a user with intent, who did not go through with the purchase. No matter how it is viewed, it is...
Week in Review: Enter the third certainty of life
Some interesting digital moves and outstanding additions to What’s Next are on Karamjit Singh’s mind this week. Via DNA
Is ad fraud the 21st century drug trade?
The Senators are concerned that ad fraud, which is estimated to be costing advertisers billions annually, could eventually lead companies to pass the costs of...
