Infographic: The cart abandonment woes continue

Cart abandonment is signal of a user with intent, who did not go through with the purchase. No matter how it is viewed, it is an opportunity lost. Salecycle, takes a closer look at the cart abandonment status globally, and in the Asia Pacific (APAC) market.

Some highlights:
#1. The average global abandonment rate was 74.52 per cent in Q2 2016, the first increase since Q1 2015.
#2. APAC continues to see the highest abandonment rates globally.
#3. The travel industry is experiencing the highest rate of abandonment at 80.1 per cent.
#4. SMS remarketing drives immediate engagement with 90 per cent of SMS messages read in the first three minutes.

The Remarketing Report - Q2 2016

The post Infographic: The cart abandonment woes continue appeared first on Digital Market Asia.

Via Digital Market Asia

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

You may also like...