Holidays 2016: ‘Tis the season of surprises

Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season of surprises. The Holidays unfold in a variety of unexpected ways, whether it’s shopping later than planned or picking up a little something extra for ourselves.

Facebook is looking to provide some help to its users in deciding. People use mobile to make the holidays come together — from gathering inspiration to sharing and shopping. This past holiday season in the US, the share of online purchases that were made on mobile and visible to Facebook increased 33 per cent compared to holiday season 2014.1

Facebook IQ wanted to explore the changing role of technology in global holiday celebrations. It analysed Facebook and Instagram data from the 2015 Holiday season (November through January). It also commissioned Ipsos to conduct a study of Holiday habits and attitudes among 21,511 people ages 18+ across 17 countries.


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Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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