Holidays 2016: ‘Tis the season of surprises
Holidays accompany big dreams. People hope to find the perfect gift, ship a picture-perfect card and get it all done early. But it’s a season of surprises. The Holidays unfold in a variety of unexpected ways, whether it’s shopping later than planned or picking up a little something extra for ourselves.
Facebook is looking to provide some help to its users in deciding. People use mobile to make the holidays come together — from gathering inspiration to sharing and shopping. This past holiday season in the US, the share of online purchases that were made on mobile and visible to Facebook increased 33 per cent compared to holiday season 2014.1
Facebook IQ wanted to explore the changing role of technology in global holiday celebrations. It analysed Facebook and Instagram data from the 2015 Holiday season (November through January). It also commissioned Ipsos to conduct a study of Holiday habits and attitudes among 21,511 people ages 18+ across 17 countries.