iClick Interactive inks ad partnership deal with SPH
iClick Interactive Asia inks ad partnership deal with Singapore Press Holdings Limited, to become its in-feed video ad serving partner across its wide-reaching range of...
Tagged: digital
Azizi A. Hadi appointed webe CEO, CC Puan now a non-executive director
TM has announced the appointment of Azizi A. Hadi as the new CEO and executive director of webe digital, formerly known as Packet One Networks...
No Winners In Battle Between Ad Blockers and Those Trying To Circumvent Them
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Week in Review: Adapting to the new reality of a world going digital
The brick-and-mortar guys definitely took centrestage at DNA’s just concluded What’s Next conference, with Karamjit Singh sharing some early thoughts from the speakers. Via DNA
Has Programmatic Finally Hit Bottom?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Trends and Priorities in the Media and Entertainment Sector
Overview This Trends and Priorities report, focused on the media and entertainment sectors, is produced by Econsultancy in association with Adobe and explores an industry caught between its past and...
Can Spotify Make Programmatic Audio Mainstream?
AdExchanger | When Spotify partnered with AppNexus, The Trade Desk and Rubicon Project to execute private marketplace (PMP) deals on mobile audio inventory last week,...
What’s Next 2016: A digital strategy? You’re behind the times
If you have been crafting a ‘digital strategy,’ you’re already behind the times, according to a panel discussion at DNA’s What’s Next conference. Via DNA
What’s Next 2016: The generational clash, and sharing vs privacy
The etiquette and processes need to be developed for dealing with interactions as they now become increasingly digital. Via DNA
Paid User Acquisition: The Good, The Bad And The Ugly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Video Poised To Become Leading Digital Ad Unit As The US Shifts To 5G
AdExchanger | “On TV And Video” is a column exploring opportunities and challenges in programmatic TV and video. Today’s column is written by Jeff Minsky,...
PHD Singapore retains Mount Faber’s media account
PHD Singapore has retained Mount Faber Leisure Group’s media business, following a competitive pitch. PHD Singapore has held the account since 2014 and the scope...
Smaato looks to eliminate mobile advertising waste
Smaato has expanded its mobile monetisation solutions for the demand side of the mobile advertising ecosystem. Launching today, the Smaato Demand Platform (SDX) empowers demand...
Data pick of the day: 1 in 3 interested in using drones
As Facebook finishes its first test of the Aquila internet drone, data from Global Web Index illustrates that one in three internet users globally are...
GroupM Taps John Montgomery For New Global Brand Safety Role
AdExchanger | WPP’s GroupM upended the industry’s mutual viewability standard back in 2014, when it promised to buy only 100% in-view ads for clients. Now...
The Digital Agency Model Is In Flux, But That Doesn’t Mean They’re Not Needed
AdExchanger | If a brand is able to handle its own growth hacking, user acquisition, audience creation, tracking, measurement and testing, then fair enough –...
