APAC moves to smartphone shopping
Regional – Online shopping trends in Asia Pacific have moved to the smartphone as markets such as Indonesia and Thailand see the fastest rise in...
Tagged: digital marketing news asia
How to Optimize Your Business Page for Google+ Local
While Google Places pages were not being indexed by the search engine, Google+ Local pages will be. Source: ClickZ Asia
Deckers’ UGG Footwear Steps Into E-Commerce in China
Deckers appoints e-commerce director to capture China’s booming online shopping, set to surpass the U.S. to become the world’s largest e-commerce market this year. Source:...
Finance brands splash out on mobile spend
Regional – Finance brands were the fastest growing in terms of mobile spend in Asia Pacific, with an average monthly growth of 108% in 2012,...
India’s E-Commerce Firms Slow to Adopt Search Marketing: NetElixir
NetElixir shares the challenges and tips for online retailers to do search marketing in the country. Source: ClickZ Asia
Getting Advanced With Google Tag Manager (Part 2 of 3)
Bringing dynamic data to your tags with the data layer and macros Source: ClickZ Asia
Don’t Miss the Merits of Augmented Reality in Mobile Marketing
And brand owners must consider these data points before any AR deployment. Source: ClickZ Asia
Facebook Marketing for SMEs: Applying the 5 P’s to Expand Business
Fan base and content do count, but it is the five P’s of Facebook marketing that matter more in promoting a company’s brand awareness. Source:...
Perception Is Reality in Japan
Consider these three recent clever uses of augmented reality that are starting to make waves in the country. Source: ClickZ Asia
The Future of Exhibitions Will Be Data-Driven
My views on how technology would impact the industry 10 years from now. Source: ClickZ Asia
Smartphones: The Future of Marketing Research in Asia Pacific
Asia will be central to the development of mobile research. Source: ClickZ Asia
Millennial Media: Mobile Device Trends in Asia [Study]
In Asia Pacific, Samsung led the device manufacturer category in 2012 on the mobile ad network. Source: ClickZ Asia
Don’t Let Social Media Scare You Away!
Let me explain the differences between Weibo and WeChat from a marketer’s perspective. Source: ClickZ Asia
Creating Social Hubs for Brands: Q&A With Tint Founder
Tint’s founder Tim Sae Koo explains how his company helps brands create social hubs on their websites. Source: ClickZ Asia
Aliyun Search Could Impact Baidu and E-Commerce in China
Alibaba quietly unveiled Aliyun Search, a product developed by the Chinese e-commerce giant’s cloud unit recently, a move that could have huge implications for Baidu...
A Closer Look at Audience Buy in China
This buying concept essentially changes the operating model between brands, media agencies, and publishers. Source: ClickZ Asia
