Case Study: Pepsi China Leverages Web Video for CNY Campaign
Pepsi’s integrated campaign attracted close to 870 million viewers across its mini-movie, music video, and TV commercials. Source: ClickZ Asia
Tagged: digital marketing news asia
Standard Chartered Matches Facebook Likes to Raise Money for Charity
TBWA digital arts network has helped the bank increase its fan base from 17K to 50K fans within two months through community engagement via Facebook....
Metrics and Innovation in Digital Marketing
Our job is no longer about getting consumers to see more ads so that we can sell more stuff. Source: ClickZ Asia
Are You Prepared for Visual Social Media Marketing?
Images are the key to breaking through the clutter of social media. Here are three opportunities to take advantage of this trend. Source: ClickZ Asia
State of digital marketing in Asia-Pacific [Infogr…
State of digital marketing in Asia-Pacific [Infographic] lnkd.in/H4Asqp
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-09-10)
Turning Pins Into Purchase on Pinterest http://t.co/XaOX8PWF # The power of Facebook advertising [infographic] http://t.co/Kfm62FjH # Google re-enables YouTube uploads in Korea, following a 3...
Procter & Gamble wins Spik…
Procter & Gamble wins Spikes Asia Advertiser of the Year award http://t.co/4CEeCvUx
The Weekly Digtal Marketing Update @ Copenhagen INK (2012-07-16)
Top10 uses of social commerce http://t.co/ZzkDQQHP # Facebook 'Likes' Inflated by Fake Accounts [REPORT] http://t.co/Ts7rjSLF # Top 20 Twitter countries… http://t.co/kb0xjTNM # How to Manage...
London Olympics to be streamed…
London Olympics to be streamed to 64 countries in Asia and Africa via YouTube: http://t.co/XzDr6kiq
P&G Asia Gains Top Recogni…
P&G Asia Gains Top Recognition at 2012 Global CSR Awards: http://t.co/Bca1KbHa
Marketing, Baidu International…
Marketing, Baidu International expands Asia footprint: http://t.co/qWsMOQ1g
MediaMath Enters Australian Ma…
MediaMath Enters Australian Market; Rise of Weibo in APAC Region; Effective Measure Moves Into Emerging Asia: http://t.co/jjoxMzVi
Skype Advertising available fo…
Skype Advertising available for Brands in Southeast Asia: http://t.co/tgxVxsu3
