Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
Advertising news
- Is AI financially beneficial for agencies? 09/05/2025AI promises speed, efficiency—and fewer billable hours. So why are ad agencies investing millions in a tool that threatens their bottom line? Campaign Red digs into the tension between progress and profit.
- Google AI Max and SEO: What it means for brands and consumers 09/05/2025Google’s AI Max for Search signals a shift in how information is found, used, and expected to perform—and is raising new challenges for marketers and brands alike.
- Monks owner S4 Capital reports 11.4% revenue drop with clients 'cautious' 09/05/2025Latest results reveal uneven performance across regions, with Asia-Pacific facing challenges amid shifting client priorities and global cutbacks.
- Accenture to acquire Japanese digital firm Yumemi 08/05/2025The deal will bring Yumemi’s 400-strong team into Accenture Song.
- Creative Minds: Vũ Đăng Khoa is fuelled by chaos and curiosity 08/05/2025Dentsu Creative Vietnam’s Vũ Đăng Khoa on his journey from scrawling graffiti on textbooks to the more controlled chaos of advertising.
- Agency Report Cards 2024: We grade 25 APAC networks 08/05/2025The grades are in for Campaign Asia's 22nd annual evaluation of APAC agency networks. Subscribe to read our detailed analyses.
- How a cute fishball turned its frown upside down 08/05/2025For Thai-based restaurant chain Bar BQ Plaza, Grey Thailand made sure that its clients’ feelings about dwindling sales were in full display to set off a national outcry.
- Google introduces AI Max to search campaigns 08/05/2025Advertisers have seen a 14% ROAS increase after activating the campaign-level setting in their campaigns.
- History of GroupM 2003-2025: The world's largest media investment arm 08/05/2025Campaign charts the WPP media arm's history amid ongoing change under global chief executive Brian Lesser.
- StackAdapt launches integrated platform to connect programmatic and email marketing 07/05/2025Marketers can now use one workflow to trigger emails from ad views and personalise campaigns using real-time purchase signals.