Top 80 Tools for Digital and Data Marketing
Consider these digital tools that can help build a clearer picture of your customer’s behaviors and actions. Source: ClickZ Asia
Tagged: digital marketing news asia
India: Using Technology to Update Western Interview Methods
With the growth of smartphones and tablets, the options to use technology to adapt Western methods to Asian contexts are set to grow and grow....
McDonald’s Gets Youths to Build Big Macs by Shaking Their Phones
The fast food chain wanted young working adults in China’s tier one and two cities to love the Big Mac and associate the burger with...
Weibo: China’s ‘Twitter on Steroids’
What it is, how it works, and why it matters for marketers. Source: ClickZ Asia
China’s Social Media Landscape 2013 – CIC CEO on Social TV, WeChat, and More
CIC CEO Sam Flemming advises marketers how to navigate the dynamic social scape. Source: ClickZ Asia
Xaxis Expands Asia Footprint in Thailand, Taiwan, and Japan in Pipeline
WPP’s audience buying firm continues Asia expansion with plans to be in 13 markets by year end. Source: ClickZ Asia
Enterprise PPC in Asia Pacific – a Client-Side Perspective
Insights on how a B2B MNC deploys multi-geographical and multi-language PPC in Asia Pacific. Source: ClickZ Asia
Asia City gets big boost for tablet platform
Hong Kong – Flight Centre signs a 52-issue deal with HK Magazine to reach its audience via tablet platforms. Source: Marketing Interactive
Profero moves global CEO role to Asia
Regional – In what could be a sign of things to come for global ad networks, one of the world’s largest independent digital agencies has...
The Trouble With Social Media Monitoring in Asia
What works in the U.S. doesn’t always work in Asia. Consider these three factors. Source: ClickZ Asia
What Display Ad Tech Can Learn From Wall Street or Not
Q&A with Mikko Kotila, Statsit CEO on display ad tech trends. Source: ClickZ Asia
How to Develop a Multilingual Content Marketing Strategy
Coca-Cola is a good example of adapting a global brand for a country-specific audience. Source: ClickZ Asia
Focus on Small Data to Succeed in Big Data Chaos
Big data in social marketing is misplaced. Here’s why. Source: ClickZ Asia
Future of Digital Marketing Malaysia 2013
The next will be the now in about 18 months. Digital marketing moves faster than any other market on earth. That makes peering into the...
Digital Engagement in China – Social Gets Serious [Infographic]
Successful digital engagement in China comes down to five key points. Source: ClickZ Asia
Case Study: Jebsen Group Makes Social Media a Priority
Four ways that a B2B organization representing 200 brands uses social and mobile for communications. Source: ClickZ Asia
