Copyranter: Let’s make ads for the ad blockers
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
Tagged: creative
IBM Interactive Makes First Ever Acquisition: Agency Resource/Ammirati
AdExchanger | To date, IBM’s internal digital agency Interactive Experience (iX) has flown under the radar, through quiet, organic growth – reaching a global headcount...
Leo Burnett Worldwide names new CEO
Effective February 1, 2016, Rich Stoddart, 52, will take over as CEO of Leo Burnett Worldwide. Mr Stoddart’s current role is CEO of Leo Burnett...
JWT reappointed as creative AOR for Changi Airport
Changi Airport Group (CAG) has re-appointed J. Walter Thompson Singapore as creative Agency of Record for another three years after a competitive pitch that involved...
Kit Kat cheers hard-working Japanese students with hologram
In Japanese, Kit Kat sounds like ‘kitto katsu’ which means ‘surely win’. For this reason, the Nestlé chocolate has become a popular gift for students studying for university...
John Seifert named Worldwide CEO of Ogilvy & Mather
With Miles Young, Worldwide Chairman and CEO, Ogilvy & Mather stepping down, John Seifert has been appointed Worldwide CEO, effective immediately. Mr Young will continue as...
Charles Schwab Campaign Celebrates Heroism in Tackling Your Finances
Taking control of your finances is not for the faint of heart, asserts a new campaign from investment company Charles Schwab. The San Francisco-based firm...
On Instagram, Ikea Russia turns emojis into recipes
Even the most creative chefs can turn any ingredients into a succinct recipe. Now try that with emojis. Ikea, ever the inventive company with equally...
Ogilvy Melbourne bags creative mandate for Priceline Pharmacy
Priceline Pharmacy has announced a change in its advertising agency after a long and successful association with GIRL. Priceline Pharmacy has transformed in the last...
Mindshare’s Karl Cluck appointed as the Chief Client Officer for Asia Pacific
Mindshare has appointed Karl Cluck as the Chief Client Officer for Mindshare Asia Pacific. He will retain leadership over Mindshare’s Japan, Korea and Taiwan cluster...
Ali Shabaz takes up the mantle of CCO Grey Group Southeast Asia
The Chief Creative Officer of Grey Group Singapore, Ali Shabaz has been promoted to Chief Creative Officer of Grey Group Southeast Asia. He will be...
Ashish Bhasin to chair India’s Most Like’d Brands Jury
Digital Market Asia will host its novel initiative India’s Most Like’d Brands’ jury meet on the 6th of January in Mumbai. India’s Most Like’d looks...
NBA Players Star as Sitcom Family in New State Farm Campaign
The first three spots, which also feature players Kevin Love, Kevin Garnett and Damian Lillard, will debut Dec. 25; State Farm will boost its TV...
Copyranter: The 5 best ads you didn’t see this year
Mark Duffy has written the Copyranter blog for 10 years and is a freelancing copywriter with 20-plus years of experience. His hockey wrist shot is better...
How One Direction helped KitKat get its most retweeted tweet ever
If it’s anyone in the world who deserves a break, it’s One Direction. Ever since being thrusted into the spotlight five years after appearing on...
57% mktg professionals plan to quit jobs in 2016: Study
A majority of marketing professionals across Asia Pacific will be searching for new job opportunities in the New Year. A study conducted by specialist recruiter font...
