Product Advancement Enables the Delivery of Engaging Creative; Optimizes Viewability and Increases Access to Publishers’ Most Sought After Supply AUSTIN, Texas – Sizmek (NASDAQ:SZMK), the...
McCann Worldgroup Malaysia has appointed Ng HeokSeong as Chief Creative Officer, building on its strong legacy of great talent, strategic insights and inspirational work. Mr HeokSeong brings over...
The illegal wildlife trade is one of the greatest threats facing the planet. With increasing demand for luxury products such as ivory and other animal...
AdExchanger | Campaign briefs are increasingly filled with demands for advanced creative versioning, forcing agencies into closer collaboration with ad tech providers. It’s one of...
ASX-listed investment management firm, Challenger Limited, launches its first creative campaign via J. Walter Thompson Sydney since the agency’s appointment in 2015. The campaign focusses...
Danny Chan has returned to Wunderman as its Executive Creative Director for China, which includes all of Wunderman and AGENDA agencies in the country. Wunderman...
Australian swimwear brand Seafolly has appointed Ogilvy Australia as its creative and strategic partner, as it looks to evolve its market-leading position while celebrating Australian...
This week sees Karamjit Singh’s attention grabbed by some creative marketing from a Tony Fernandes-owned telco, and the desire of an Indonesian e-commerce pioneer to...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 27/02/2016
IBM is debuting two ads starring filmmaker Ridley Scott, actress Carrie Fisher and its Watson cognitive computing system during the Academy Awards broadcast Sunday night....
Jetstar has appointed J. Walter Thompson Melbourne to be its Australian creative agency partner, after a competitive pitch process that commenced last October. J. Walter...
Master baker Van Der Meulen asked us to make a TV commercial 20 years ago. Apart from the revised packaging, there wasn’t anything new and...
AdExchanger | Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction...
Following a successful pitch, the international stroller and buggy brand Easywalker appoints SuperHeroes Amsterdam/NYC as their new communication agency. At the moment, the Easywalker strollers...
McCann Worldgroup has named Hiroshi Namiki, Representative Director and Chairman of Momentum Japan, and Yasuyuki Katagi, Representative Director President & CEO of McCann Worldgroup Japan...
Isobar has promoted Rod Farmer to the newly created role of Strategic Design Director, Asia Pacific. He will join the regional Isobar leadership team, and...
Ogilvy & Mather Japan (Ogilvy) has promoted David Rittenhouse to Representative Director of Neo@Ogilvy KK. Mr Rittenhouse is a founding member of Neo@Ogilvy in NY, joining as one...
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