XM Asia creates a new role focussing on content & connections
XM Asia has appointed Lee Yew Leong to the newly created role of Director – Content and Connections. “XM Asia is always looking at diverse...
Tagged: creative
Emerging Content Marketing Tool Stacks Will Emulate, Link To Paid Ad Stacks
Research from Altimeter Group released Tuesday predicted that content marketing tools will begin to consolidate and eventually merge with marketing tech solutions. “The major vendors—Adobe,...
Tackling The Issue Of Infringing Copyright In A Digital Age
Nick Stringer, IAB UK, director of regulatory affairs, asks how can the UK digital advertising industry limit the risk of brand advertising on infringing copyright...
Isobar builds on ‘liquid talent’ proposition for its China A-team
Isobar has made one more change to its leadership team in China, promoting Rohan Lightfoot to Managing Director of Isobar Shanghai. With the intention to...
TPS Food awards top brands to Y&R’s The Campaign Palace Jakarta
TPS Food in Indonesia has awarded four of its consumer snack and basic food brands to The Campaign Palace Jakarta, part of Y&R Group Indonesia....
DataXu Buys JasperLabs, Ingesting Dynamic Creative Technology
Demand-side platform DataXu has acquired – or perhaps acqui-hired – dynamic creative optimization (DCO) vendor JasperLabs for an undisclosed sum. The two companies have previously worked together...
Ogilvy & Mather China to host Portfolio Night
In an initiative that nurtures young creative talent, Ogilvy & Mather China and Portfolio Night, a global portfolio review and recruitment event founded by IHAVEANIDEA...
Behind Adobe’s Primetime Push
Most know Adobe for the company’s Creative and Marketing Cloud offerings, but it’s the company’s end-to-end, “TV Everywhere” platform Adobe Primetime that steals the show...
Language Localization Drives Higher Mobile Ad Engagement
The following is a guest contributed post from Jud Bowman, Founder and CEO of Appia. Language localization is a key performance differentiator for mobile marketers...
Kronenbourg 1664’s work-life balance pitch to Hong Kong
Kronenbourg 1664 is looking to champion the concept of work-life balance in Hong Kong, through insight into the French lifestyle the brand offers. Ogilvy Public...
AKQA asks entrants to ‘Rise’ for 2014 Future Lions
The countdown has begun for the Future Lions global student creative competition. In collaboration with the Cannes Lions International Festival of Creativity, AKQA hosts Future...
Justin Tauber named Director of Platforms & Ops for Lowe Profero AU
Lowe Profero, the global digital network of Lowe and Partners, has promoted Justin Tauber to the position of Director of Platforms and Operations for Australia....
When playing with LEGOs makes for a great resume
As aspiring young agency creatives know, these days getting noticed by agencies almost requires executing some kind of viral resume stunt. The latest creative resume to...
Creative multimedia: Private sector urged to step up
The private sector needs to play a bigger role in growing the country’s creative multimedia industry, urged Malaysia’s national ICT custodian, Multimedia Development Corporation (MDeC)....
Brands have fun with Pi Day on Twitter
Today is a big day for those of us who love science and baked goods. Not only was Albert Einstein born on this day, but...
Brands want you to know they know it’s Presidents Day
Today is, of course, a holiday — a fact that many brands feel compelled to bring to our attention. Whether it was part of a...
