XM Asia creates a new role focussing on content & connections
XM Asia has appointed Lee Yew Leong to the newly created role of Director – Content and Connections. “XM Asia is always looking at diverse talent sets and personalities. Yew Leong’s media specialisation will bring omnidirectional perspective into touchpoints, content infrastructure, consumption data and technology innovation for brands that are looking for more ROI on for their customer engagement,” said Paul Soon, CEO of XM Asia Pacific.
In his new role at XM Asia Pacific, he will take responsibility for strengthening XM’s performance, data and analytics, and content practice offering by blending strategic, creative, media and technical expertise to build business value for clients.
“I’m excited to be joining an agency that is a pioneer of digital marketing in Asia, and creating an impact that not only matters to the agency, but also to clients’ businesses. I’ve known Paul for nearly a decade, and I’m thrilled to have the opportunity to work alongside him and the very talented team of people here at XM,” said Mr Lee.
Mr Lee, who has 14 years of media experience under his belt, is a digital specialist who comes from a traditional planning and buying background. He started his career in 2000 at Starcom MediaVest Group as a Media Planner/Buyer, and went on to help establish Starcom IP Asia in 2001, where he headed the Regional Client Group as digital media lead and strategist. He moved to MindShare in 2007, where he led the growth of the digital team across the region, and in 2009 returned to Starcom to take up the role of Executive Director, with the primary remit of assimilating digital capabilities into SMG’s mainstream product, growing digital related businesses, as well as overseeing external digital partnerships across Southeast Asia.
