Investing in new and existing creative and digital talent in 2014 will be a key development pillar for Interpublic Group (IPG), the holding company said...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 12/02/2014
Strike a balance The key to effective content marketing is to strike the right balance between brand messaging and content. To be effective, content must...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/01/2014
Chipotle is back with a new branded-content push, but this time it’s going all-out with a series to launch on Hulu. “Farmed and Dangerous” is...
In the last two years, GIFs have grown immensely in their popularity and pervasiveness. These looping photos akin to tiny movies have provided the inspiration...
Sean Corcoran, SVP and director of digital media and social influence at Boston-based digital agency Mediahub/Mullen, says that while the company is “a little bit...
San Francisco-based agency Evolution Bureau wants you to paint your thumbnail red — for a cause. Steve Babcock, executive creative director at EVB, has created...
Mobile marketing and advertising seem to have been growing rapidly in the past few years in terms of technical capabilities, creative ideas, and user acceptance....
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 28/12/2013
Who says data pros have two left feet? Elise Neel, newly hired VP-data and insights at mobile-data firm PlaceIQ, took a roundabout route to her...
He has a larger than life ego. He wears funky sneakers and makes insane proclamations about his own creative prowess. Plus he can be creepily...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 16/11/2013
Internet Week Europe had a laid-back London vibe this week, with events including a Jack the Ripper tour and a coding session for local schoolchildren,...
At its San Francisco summit earlier this year, AppNexus used a slide chock full of poker chips to announce the technology platform was going “all...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 08/11/2013
The Onion is halting its print version in Chicago and its two other remaining markets with its Dec. 12 issue. The newsweekly was 25 years...
Marty McFly is not due to arrive in the future until October 2015, but it appears he and his friends have shown up a little...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 25/10/2013
MediaVest has signed an upfront deal with Google to commit an undisclosed amount of advertiser spending toward running video, display and mobile ads on Google’s...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 08/10/2013
The charity event saw 16 teams of six people competing across five different rounds – digital, creative advertising, data and insight, media, and brands. All...
To those who’ve always wanted to run through a magical fairy forest with sparkling lights, today is your lucky day. Women’s sportswear brand lucy Activewear,...
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