Best Practice Series: Managing Online & Social Media Reputation
Digital and social media provide unparalleled opportunities for organisations to connect and engage effectively and at low cost with customers and other stakeholders, and plays...
Tagged: brand
Six examples of brilliant marketing creative to enjoy with your coffee
Social Tacobell In the words of David, our intern, Taco Bell’s Twitter account ‘doesn’t feed out generic, bland, and often repetitive info’. Instead, those with...
What Brands Can Learn from Newsrooms
Kunur Patel is brand strategist at Percolate, a content-marketing technology company. Follow her @kunur. In real-time marketing, the focus has largely been on the output: the home-run...
10 awesome digital marketing campaigns from Nike
Livestrong This campaign may have lost some of its gloss since Armstrong’s downfall, but it’s still a good example of how Nike uses mobile to...
Mobile marketers must reach for the stars
A new generation of mobile ad formats is doing exactly this, and by empowering the consumer to choose whether or not to engage with advertising,...
As Budget Flows Into Mobile, Rubicon’s Paul Gubbins Discusses How The Mobile Revenue Gap For Publishers Might Be Bridged
Given the explosive growth in Facebook mobile revenue, the question will ultimately rise among traditional publishers as to how they are going to capture some...
Small Businesses Shirk Advertising
Keith Johnson used to be a brand manager with world’s-biggest-advertiser Procter & Gamble Co., overseeing Iams’ eight-figure annual media budget. But after launching custom pet-food...
The New Gmail Turns Old Ads Into Spam Emails
Google announced a redesign of Gmail it late May that introduced a tabbed layout with categories like “primary,” “social” and “promotions.” Curiously absent was any...
The Weekly Digital Marketing Update from CopenhagenINK (15-07-2013)
The Weekly Digital Marketing Update from CopenhagenINK Asia Digital Marketing News 3 Tips for Terrific Mobile Marketing eMarketer Expects U.S. Mobile Payments to Break $1...
5 Cool Brand Instagram Videos
Instagram video has taken off, and brands like Taco Bell, Nissan and Topshop are getting creative with the new short-form video tool. Via digiday,com
Infographic: How to Build a Great Online Reputation
Simply trying to connect with customers via cutting edge mobile and traditional online channels isn’t enough today. You have to brand yourself with key goals...
Justin Bieber’s Piss Break Shows Everything That’s Wrong With Web Video
Ad Age Deputy Managing Editor Michael Learmonth has been complaining for years now about overly long pre-roll ads — including pre-rolls that are almost as...
‘The Data Trends That Will Drive Globalised Media’, by Barnaby Chapman, Product Director Europe, Mediaocean
What’s the biggest hurdle that global media management faces in the coming years? One good candidate is data and how its managed. It’s hard to...
Marketing Technology Consolidation: What Marketers Think Of Emergence Of Enterprise Stack
Salesforce has been on a M&A tear over the past 12-24 months in the enterprise marketing space. Having acquired Buddy Media for north of $700...
Mizuno Missing Out on Real-Time Marketing Opportunity
The sneakers that Texas’ senator wore during her filibuster this week have gotten tons of buzz and a boost in sales, but the brand hasn’t...
Four great examples of brands using Instagram to break free of the browser
It is easy to get distracted by the wealth of Instagram challenges and competitions, but with it becoming an increasingly crowded place, brands are learning...
