Justin Bieber’s Piss Break Shows Everything That’s Wrong With Web Video
Ad Age Deputy Managing Editor Michael Learmonth has been complaining for years now about overly long pre-roll ads — including pre-rolls that are almost as long as the video clips they precede. Here’s one of his earliest cranky tweets on the matter:
Free advice: A 30-second ad on a 36-second web video is a terrible user experience and makes people hate your brand
Michael Learmonth (@learmonth) September 23, 2011
