CPA is not a performance-based marketing metric. On the face of it, this may seem like an odd thing to say, but it is in...
Mobile marketers and app makers are increasingly turning their attention to a particularly profitable market segment: parents. According to the findings presented in “The U.S....
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 21/06/2013
1. Technology can’t save a boring idea, but it can amplify a remarkable one Just because you’re in digital marketing doesn’t mean technology is the...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 12/06/2013
Digital has changed the way marketers and entire businesses need to think about delivering the brand and it value; not just to consumers but also...
Following a host of new device launches this year, from Samsung’s Galaxy S4 to Blackberry’s Z10, new data to be released tomorrow by ad tech...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 10/06/2013
To find out exactly how this worked, I spoke to digital marketing and planning manager Simon Swan… Please briefly explain the problem you were trying...
Data, and how to manage it, has become this year’s hottest topic. The concept of companies, or organisations, crunching data sets from multiple platforms, both...
Pageviews are the simplest way of measuring traffic but useless when it comes to brand advertising. Via digiday,com
If you’re a small business owner, you’re probably no stranger to the vast array of digital resources at your disposal for connecting with current and...
The skincare brand created cool solar-powered print ads to charge people’s phones on the beach. Via digiday,com
APAC / Asia / Digital marketing / Digital marketing news Asia (APAC)
by Copenhagen INK · Published 07/06/2013
How do brand marketers manage their agencies when things don’t work out? Source: ClickZ Asia
Swiffer made a seriously bad judgement call with its use of iconic feminist image in mop ad, but the brand is apologizing and cleaning up...
The internet is awash with websites containing all sorts of illegal content. From movies to software, there are any number of sites giving away premium...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 21/05/2013
Time will tell if Yahoo’s Tumblr deal eventually produces a similarly disappointing fate, but in the meantime, advertisers might want to take note because the...
Digital marketing / Digital Marketing News / Digital marketing news Asia (APAC) / Interactive marketing / Mobile Marketing News / News
by Copenhagen INK · Published 20/05/2013
The report, which is based on in-depth survey with 105 large social advertisers (i.e. they spend more than $100,000 per year on social media ads),...
Adap.tv held a half-day event in London this week to discuss the themes around programmatic video. The agenda was packed with eclectic speakers coming from...
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