YouTube launches YouTube Gaming to take on Amazon’s Twitch
Moving into the gaming arena, Google has launched a new app and website called YouTube Gaming. This move into gaming comes in after the company...
Tagged: blog
YouTube Takes on Amazon’s Twitch With YouTube Gaming
YouTube has created a gaming-specific version of its video service to make a direct run at Amazon’s Twitch. This summer the Google-owned video giant will...
Facebook introduces Facebook Lite app
Facebook has launched a new Facebook Lite app for Android phone which would work better in areas where the network is slow or the bandwidth...
Asia’s Uniqueness Requires Different RTB Approach
China’s Great Firewall presents special challenges that impact the way RTB operates in the country, so market players will need to set up a separate...
Adblock Plus Victorious Again; Mobile Ad Rates On the Rise, but Desktop Still Alive
In this week’s ExchangeWire Weekly European Roundup: Adblock Plus secures second German court victory in quick succession; Separate studies show mobile ads surge, but desktop...
Google launches Google Photos & Universal App Campaigns
Google has launched Google Photos and a Universal App Campaign at the I/O developer conference on May 28. Google Photos is a standalone app/software that will...
Nuffnang’s parent company Netccentric heading for ASX listing
Singapore-headquartered Netccentric Pte Ltd, the company behind pioneering blog advertising community Nuffnang, is set to list on the Australian Securities Exchange (ASX), saying it has...
Senior Agency Exec, Anthony Rhind, Leaving Carat to Join Adform As CSO; Why European Ad Tech Can’t Sell at a Premium
In this week’s ExchangeWire Weekly European Roundup: Rhind heads to ad tech; another European bargain bucket ad tech sale; mobile carriers look to “poison the...
For Business Insider, growth beats profits (for now)
Subscribe: iTunes | RSS When Condé Nast and Time Inc. veteran Julie Hansen joined Business Insider in 2008, it was still called Silicon Alley Insider,...
Google adds buy button for YouTube ads
Moving on to the next chapter in its advertising business, Google has now added YouTube videos to the mix that it offers for the advertisers....
Brands Pay This Instagrammer $15,000 to Include Their Products in a Picture
Brands pay some Instagram users to include products in their pictures. It’s among the latest frontiers in sponsored content. And one of these lucky Instagrammers,...
Tweets are back on Google Search
Twitter and Google have collaborated on including the tweets in Google Search again after four years. For now, the tweets will appear in the Google...
#sowhoknew: Why LinkedIn publishing is mightier than the Conference
“The pen is mightier than the sword”, is an expression first written by novelist Edward Bulwer-Lytton in 1839. Well, I have an update to the...
Should Agencies Acquire or Build A Technology Stack To Remain Competitive?
The rise of programmatic advertising has changed the whole online display advertising ecosystem and is shaking up the position of power. In this piece, Maciej...
Criteo APAC Clocks 74% Revenue Growth in 1Q15; Publicis to Bring Digital Consultancy to Singapore
In this weekly segment, ExchangeWire sums up the key industry updates on ad tech from around the region – and in this week’s edition: Criteo...
H&M — yes, that H&M — wins on fashion’s most important red carpet
The most fashionable red carpet of the year rolled out last night, inviting celebrities and socialites to show off for the 2015 Met Gala at...
