Facebook offers new Pages for SMBs
Facebook has made the biggest update to its Pages for businesses in the last three years – giving small and medium businesses more tools to...
Tagged: blog
Instagram video ads called ‘highly efficient’ at 2 cents a view
Instagram recently opened for business to marketers, and it’s already rivaling parent Facebook, with some sources saying they’re paying as little as 2 cents a view for...
Instagram offers vertical and wide-screen images, and these brands were on it
Instagram just launched a vertical video option that shows the format continues to take over the mobile viewing experience. Facebook’s photo-sharing app announced today that...
In It Together: Publishers & Buyers
We are living in the golden age of digital, where most people are spending a good portion of their lives being plugged into more than...
MoPub native ads leave the niche; Google integrates Comscore measurement into DoubleClick
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: MoPub native ads leave the niche; Google...
#mavericksindigital: C is for Change as Google learns the Alphabet
Last week the Internet giant announced a major overhaul of it corporate structure by creating a holding company they’re calling Alphabet. This will basically consist...
Google creates the ‘Alphabet’ umbrella; names new CEO
In an interesting turn of events, Google has launched a new publicly traded parent company called Alphabet, which will include the search giant as one of...
FB rolls out Pages Messaging feature
It is now easier for businesses which have Pages on Facebook to connect with their consumers as the social media platform has launched Pages Messaging...
5 tips to get Facebook video ads right
About 73 per cent of video ads on Facebook had a significant lift in ad recall in the 300 campaigns measured by Nielsen. The average...
Advertisers shrugged: When Gawker crosses an ethical line, business won’t take a hit
When Gawker published — and later took down — an exposé Thursday evening about a sex scandal involving a Condé Nast executive (we’ll pass on repeating the details here), readers...
Is Google’s Better at Catching (and Ditching) Spam Gmail? Looks Like It
It looks like Google has figured out how to eliminate what we hate: spam email. The company recently said that less than 0.1 percent of...
AOL Eyes Millennial Media in $300m Swoop; Google’s Programmatic Brand Spend Nears 3/4 of Total Budget
In this week’s ExchangeWire European Weekly Roundup: AOL reportedly in $300m swoop for Millennial Media; Google’s programmatic brand spend nears three-quarters of total budget; TubeMogul...
PayPal Backs Down on User Requirement to Agree to SMS Messages
If you’re not a big fan of SMS calls and messages to your cell phone — and are a PayPal user — you’ll like PayPal’s...
You think you know Content Marketing? Think again
In recent years, content marketing has become one of the key ways to engage with customers and attract new leads. But, while content has begun...
Segment your content marketing efforts
Content marketing has been one of the greatest boons to many a B2B marketer over the past few years, as the discipline is becoming increasingly...
Google Mounts Charge Against Facebook With Cross-Screen DoubleClick Additions; Email Marketing Receives Boost with Huge Funding Round
In this edition of ExchangeWire’s European Weekly Roundup: Google announces cross-device updates to DoubleClick; Email, and martech win favour with investors; EU agrees data privacy...
