In this week’s ExchangeWire Weekly European Roundup: Google sets up £100m-plus fund for publishers; Inventory deals struck between Google, Twitter, and Baidu; Adobe buys Tumri....
This week, Google struck fear in the hearts of marketers everywhere by updating its algorithm and elevating mobile-optimized sites while penalizing those that aren’t mobile-ready....
In this week’s ExchangeWire Weekly European Roundup: Facebook and Google stats affected by mobile shift; Xaxis Audio launches in the UK; Consolidation in German ad...
While venture capital-backed BuzzFeed and Vice are chasing Hollywood with their scale and production values, non-VC-backed contenders like Gawker are taking things more slowly. Gawker’s brand of...
When I began thinking about writing this article on trends in Content Marketing, I wasn’t interested in just discussing fads. I was hoping to focus...
Google is slowly revealing the fruits of its cross-screen TV efforts. “We’re introducing new ways for broadcasters to forecast in DoubleClick for Publishers by enabling...
Microsoft has reversed its approach to Do Not Track (DNT) and will no longer make it the default setting on the Internet Explorer browser and...
Ecommerce is on the rise. Studies across our advertising network show that in 2013, 60 per cent of Malaysians shopped online; increasing to more than...
ExchangeWire rounds up some of the biggest stories in the European ad tech landscape over the last seven days. In this week’s edition: Facebook extends...
With the tidal volume of branded content flooding the internet these days, it’s easy for brands to get lost in the vast ocean of content...
Facebook is purging likes from inactive accounts, and Etsy’s Facebook page has been completely decimated. Etsy, the platform for buying and selling homemade goods, lost nearly...
While publishers are discovering the old-school allure of the email newsletter, a longtime user of the form, SmartBrief, finds itself facing more competition than ever....
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the...
Digital marketing / Digital Marketing News / Interactive marketing / News
by Copenhagen INK · Published 06/02/2015
LinkedIn’s advertising revenue reached $153 million in the fourth quarter, a 56% increase over the same time the year prior, the company said Thursday. Advertising,...
Welcome to Digiday’s weekend-long (and a bit on Monday) coverage of the 2015 Super Bowl, set to be played Sunday evening in Phoenix, Arizona. You’ve...
Three companies in the Asia-Pacific digital marketing space have merged to form a single entity that they say will offer “holistic” programmatic services and drive...
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