Cleanly Looks To Clean Up With On-Demand Laundry Service
AdExchanger | This is the seventh installment of Home Screen, a series of profiles on mobile pubs and apps and the devs who make them (and...
Tagged: app
AppLovin Is Snapped Up For $1.4B, Latest Acquisition By A Chinese Firm
AdExchanger | Another unicorn rides off into the eastern sunset. App marketing company AppLovin has agreed to be acquired by a Chinese private equity firm...
AppsFlyer Launches Mobile Device-Level Ad Fraud Prevention Tech
Ahead of the weekend, AppsFlyer — a mobile attribution and marketing analytics company — has just released new data forecasting that app marketers will lose...
Mobile Data Marketplace Creates Direct Path From App to Dollars
Mobile app publishers are tethered to advertising as the primary revenue stream that keeps them afloat, but one company aims to create an even more...
A look at Time Inc.’s new Life VR app
Life magazine was iconic in its era. Time Inc. thinks the storied brand can be rebooted for a new era — as a virtual reality...
Jack Dorsey On Twitter TV Apps, And Its Monetization Difficulties
AdExchanger | Twitter underscored its seriousness about live TV on Wednesday with the debut of an app for the Amazon Fire, Apple TV and Xbox...
Google Injects Machine Learning Into Analytics App
Google said Friday it will provide a new stream of automated insights in its Google Analytics mobile app, allowing marketers to see key data metrics...
Musical.ly: It’s About Marketing Opportunities, Not Endless Monetization
AdExchanger | This is the fourth installment in a series of profiles on mobile pubs and apps and the devs who make them (and hopefully...
Here’s How 6 Brands Are Using Instagram’s New Zoom Feature
Brands are ready for their close-up now that Instagram enabled zooming. This week, the app updated with a zoom feature, which lets people pinch the...
Wedding Planner Platform The Knot Says ‘I Do’ To Mobile
AdExchanger | This is the third installment in a series of profiles on mobile pubs and apps and the devs that make them (and hopefully...
Technology and QSR Companies Are Top Investors in Mobile Performance Advertising
Opera’s Q2 Mobile First Insights Report Shows Retail and Automotive Brands Also Driving Growth and Consistent Spend in Brand Performance SAN MATEO, CA – As...
Digital Channels Make Their Move On Sports, The Last Broadcast Stronghold
AdExchanger | Although the Rio Olympics broke its own record for reserved ad dollars set during the London Games in 2012, broadcast is losing its...
Non-compliance Is Not an Option: Important Things to Know About the GDPR
By now all companies, both within the EU and on the outside, should be more than aware of the impending EU General Data Protection Regulation...
SourceKnowledge Launches Cloud-Based SaaS Platform Engage
Full-Stack Model Increases User Acquisition and Optimizes Conversion Value Based on Performance MONTREAL, QC – Performance advertising technology company SourceKnowledge introduced a full featured interface for users...
What Will It Take To Tip The Balance To The App Opportunity?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Home Decor Commerce App Lux Looks To Video To Make The Sale
AdExchanger | If a picture is worth a thousand words, Lux is hoping video is worth a conversion. The home decor and interior design shopping...
