Paid User Acquisition: The Good, The Bad And The Ugly
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Tagged: app
Corona Labs by Perk Adds New Monetization and Attribution Plugins from ironSource, KIDOZ, Kochava, and More to Corona Marketplace
AUSTIN, Texas & PALO ALTO, Calif. – Corona Labs by Perk Inc. (TSX:PER), the leader in 2D mobile game and app development, today announces new...
Fiksu Is Carving Itself Up Into Four Separate Companies So People Can Figure Out What The Heck They Do
AdExchanger | It’s been a bumpy road for Fiksu – from app marketplace rock star to ad tech cautionary tale – but now comes the next chapter....
Radio Companies Collaborate On Audience Measurement Solution
AdExchanger | Several major radio companies – iHeartMedia, Cumulus, Entercom, Cox and Sun Broadcast Group – said Thursday that they were collaborating with audio-recognition app...
Retail Marketers Have Much to Gain from Mobile Surveys Ahead of the Holiday Shopping Season
Warm weather, vacation time, and pina coladas by the pool remain the summertime priorities of many marketers today for whom the holiday shopping season still...
CEO Bill Demas Bets On Massive Growth For Shopkick, The Pokémon Go Of Shopping Apps
AdExchanger | Former Turn head Bill Demas took the reins of Shopkick in June to “blitz scale” the company’s growth. More than 20 million consumers...
Mobile Retail is Red Hot in India
India’s mobile economy has seen tremendous growth in the past two years, with mobile app downloads and time spent in-app more than doubling since Q1...
Car Service APIs Are Everywhere, But What’s In It For Partner Apps?
AdExchanger | Through a growing number of API partnerships, car service companies like Uber and Lyft are broadening their reach across the app ecosystem. “With...
Snapchat’s user base is getting older: How should marketers respond?
According to comScore data, in May 38% of US mobile users aged 25 to 35 and 14% of those older than 35 used Snapchat, a...
What if App Download Data Could Have Predicted America’s Independence?
With all of the news from the UK about Brexit, let us now turn our attention to… USexit, 240 years ago. Mobile user acquisition provider...
Uber Drivers Ready to Test Drive Pandora’s Five-Star Listening Experience
This week, Pandora announced it’s changing the way people enjoy music in their cars by partnering with Uber. A match made in music heaven, Pandora...
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik
AdExchanger | As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging...
Gartner: 24 Percent More Spending on In-App Transactions Than on Upfront App Payments
According to an insightful new report from Gartner, mobile app users spend 24 percent more on in-app transactions than on upfront app payments. The findings...
South-East Asia users can now Grab a Lyft in the US
From today, Grab users can hail Lyft rides in the US from within the Grab app, the first integration to roll out from a global...
Facebook rolls out 1,500 new ‘diverse’ emojis for Messenger
Facebook’s emoji for Messenger are becoming more diverse and less sexist. Tomorrow, the chat app is rolling out a 1,500 new emojis on the chat...
Rubicon Project Unveils Success of Mobile Video Platform “MVP” – The Most Comprehensive Mobile Video Solution for Publishers, App Developers and Advertisers Globally
Built with a Focus on Quality Inventory, MVP Reaches More Than One Billion Connected Devices Around the World LOS ANGELES – Rubicon Project (NYSE: RUBI),...
