Ads more effective after 6pm + Bannerflow
Saw this new resarch from IAB (Internet Advertising Bureau) the other day – The research by the suggests that online consumers are more receptive to digital...
Tagged: advertising
Basic tracking tools for your website
CNET published this list of 12 online applicatons that track your site or blog’s traffic. Some are better than others, but they’re all designed with the...
Future of outdoor? E-paper…
A Lancome advertisement sporting an e-paper display was recently spotted in a Tokyo train. The display technology looks very similar to E Ink’s Ink In...
More on social media and free coffee :-)
Springwise send out their weekly newsletter, two things in there got my attention, so thought I would share: Users choose ads for their social web...
Facebook opens up… AGAIN
On Monday, the world’s largest social networking site opened parts of its code to the public. Now, third-party developers can build Facebook applications that will...
Why paid search will never kill display advertising
Just read this interesting article over at Imedia Connection, thought I would share it. Some key take out’s from the article: Advertisers apply two methods...
News from YouTube and Myspace…
Found these 2 articles about a new ad-funded video service on YouTube and a Partnership between Myspace and Visible Measures: The joint venture made by...
License To Stall + Skepticism Toward Advertising
To start of the week, two great blog posts… One describes very much the truth about how most Client/Agency relationships. The other gives an indicator...
Nike+ and Killzone 2
After the ‘North vs. South’ theme to RunLondon a few years ago, and the patriotic pride aspect to the HumanRace in 2008, Nike+ goes one...
Microsoft Adcenter Labs tools
Found this Microsoft website today… it has a lot of really useful (and free!) tools for understanding, creating and optimizing digital (especially search) campaigns. Microsoft adCenter Labs is...
Google introduces “interest-based” advertising
Yesterday Google introduced their new “interest-based” advertising system. Basically these ads will associate categories of interest — could be sports, gardening, cars, pets — with...
Wi-Fi advertising…
The guys over @ Adverblog just published some great cases of integrated advertising using Wi-Fi technology. In the German Wings case they used airport Wi-Fi-Spots to supply passengers...
Visa go – Visa goes with flickr, live video and Google maps…
Visa is launching its first global advertising campaign, an effort that includes an interactive microsite, rich media banner ads with live video feeds of people...
comScore tells us how online advertising works…
In a new report published in December 2008, comScore gives us their views on how online advertising works – is clicks and click through rates...
