Interesting study about targeted and intrusive ads
According to a recent academic study, big targeted ads online are actually no more effective than run of the mill banner ads. Combining the effectiveness...
Tagged: advertising
Online Ad Spending in Asia-Pacific Is Heating Up
Over @ eMarketer I found this article about online ad spending in the Asia-Pacific region – the takeaway: Things are heating up much faster in the region than...
Google Ad Innovations
Google launched Google Ad Innovations end of March – a sort of a Google Lab, but this time for its many advertising products that it...
Twitter launches ‘Promoted Tweets’ ad platform
Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers...
The future of social media
Looking through a whitepaper on Facebook and reading an article ‘if it makes sense to purchase Friendster’ I found some interesting points that I wanted to share....
Advertising on Facebook
This morning I read this great blog post over at IPG Emerging Media Lab: blog.ipglab.com/?p=1545 about Facebook and the advertising opportunities they offer advertisers. Facebook’s...
Twitter on the rise in New Zealand…
In the last couple of weeks I have written a couple of blog posts around great use of Twitter as an advertising channel: Terminator case, Twitter cases...
Microsoft and Yahoo challenge Google
Microsoft finally persuaded Yahoo to surrender control of the Internet’s second most popular search engine and join it in a daunting battle — taking on...
Blogging For Money + More Augmented Reality
Paid blogging ground rules Online media may soon be forced to comply with disclosure rules under the Federal Trade Commission’s truth-in-advertising guidelines. As a NY...
Naver Japan Search Finally Unveiled
Naver Japan search, the culmination of years of hard work by the Korean search giant, has finally been unveiled and is now available to some...
Custom banner ads in 48 hours for only $49!
We have already seen Google introduce their Display Ad Builder and ad serving companies like Adform and Eyeblaster also including similar offerings (create-a-banner-easily) in their...
Choose your Youtube ads, online video streaming and Facebook names
I just received IPG’s emerging media lab’s newest newsletter – here are some of the articles I found interesting: Choose your own ad: Joining Hulu...
IAB Singapore launches to boost digital in SE Asia
It finally happened – Singapore gets its own interactive organisation (like FDIM in Denmark) – IAB Singapore. IAB Singapore is to be established in the...
Microsoft launched Bing (Kumo)
Microsoft on Thursday revealed their new search engine: Bing (the rebranded and rebuilt search engine formerly codenamed Kumo, designed to replace Live Search). It’s a solid...
More about search evalution…
Reffering to my previous post about Wolfram Alpha one of my colleagues send me this link today: http://www.psfk.com/2009/05/paid-search-has-to-work-harder-now.html From the article you can see that...
Springwise news…
Springwise has just send out their weekly newsletters and I found these two newsarticles interesting – thus sharing them here: White label platform helps anyone build...
