Microsoft Adcenter Labs tools

Found this Microsoft website today… it has a lot of really useful (and free!) tools for understanding, creating and optimizing digital (especially search) campaigns. Microsoft adCenter Labs is a research group dedicated to researching and incubating new digital advertising technologies. Here are some examples of the tools you can find on the site:

Demographics Prediction
Predict a user’s age, gender, and other demographic information, based on their online behavior
Detecting Online Commercial Intention
Predict customer intention to do a transaction based on their search queries or recently visited URLs. Delivers relevant local ads based on user’s current location
Keyword Forecast
Forecast the impression count and demographic predictions using a selected list of keywords
Keyword Group Detection
Given a word or phrase, find a set of similar words among the online queries
Search Funnels
Analyze and visualize user search sequences in the form of funnels
Intelligent Bug ads
Enable non-intrusive video ads placement that balances the interests of advertisers and audience

See all the tools here: http://adlab.microsoft.com/default.aspx