More about search evalution…

Reffering to my previous post about Wolfram Alpha one of my colleagues send me this link today: 

From the article you can see that paid search traffic has witnessed a decrease… In the article, Fulconi says that though search queries are up 68% over the last couple of years, the growth rate of the number of paid clicks is at just 18%. His hypothesis is that this is because people are using longer search terms, rendering the likelihood of an advertiser bidding to have his or her search results included in the results page less, due to paid advertising strategies that limit ad coverage. 

In short, queries are getting closer to real conversation, real natural language, and Google’s algorithms are having a harder time keeping up – matching advertiser demand to our increasingly complex queries.

Copenhagen INK

Lars is Google’s Head of Marketing across Singapore, Malaysia, Pakistan, Bangladesh and Sri Lanka. With nearly two decades of international experience in the Internet and media industry, his passion lies at the intersection of technology and marketing. His career spans across the globe - from Europe to the emerging markets in Asia - from early stage start-ups to large organizations, providing him with an in-depth understanding of marketing, sales and business development across cultures and industries. In his current role he is responsible for local B2B and B2C brand and product marketing across all Google and Youtube services and devices.

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