Twitter launches ‘Promoted Tweets’ ad platform

Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers to sign up.

The micro-blogging site’s new ad model will allow advertisers using Promoted Tweets to have their ads displayed at the top of some Twitter.com search results pages. While the Tweets will be labelled as ‘promoted’ it will first be sent as an organic tweet to users following that brand, if users don’t interact with the ad then it won’t be displayed again. Users will be able to interact with the Tweet by replying, retweeting, and favoriting.

Read more here: nma.co.uk and here: brandrepublic.com