Comparing the manifestos of prominent journalist-brands
The current trend of prominent journalists launching new ventures has come with a sub-trend of its own: the impulse to explain themselves. Hence the flowering of a...
Tagged: advertising
Video Ad Server Says 11% Of Its Ads Are Shown To Bots
There are those within the digital advertising industry who argue its fraud problem attracts undue attention. Advances in the measurement of viewable impressions and attribution...
MMA Shares Results of First Ever Mobile Video Benchmark Study
On Thursday, the Mobile Marketing Association shared rge results of its first-ever Mobile Video Benchmark Study. The study, commissioned by the MMA, and its Mobile...
Meet the embodiment of the new agency creative
When Jason Snyder talks about the Luci light, he refers to his invention as “she” rather than “it.” That’s because when Snyder was in the process...
What is leading to mobile videos’ 90 pc completion rate?
As mobile becomes mainstream, one of the big areas of focus is the content available on the platform and the opportunities thereof that could drive...
Despite Solid Q1 Ad Revenue Growth, The New York Times Warns Of Potential Decline
The New York Times saw total Q1 2014 revenues increase 2.6% year over year to $390.4 million from $380.7 million. Advertising revenue increased year over...
Isobar names Tim Doherty Chief Creative Officer China
Isobar has elevated Tim Doherty to Chief Creative Officer China. The current Chief Creative Officer, Peter Shen, will depart the agency in May, ending a...
Zuck’s Next Mobile Move May Be His Biggest
What does Facebook CEO Mark Zuckerberg have planned for mobile now? Perhaps something bigger than we’ve ever seen before from the social networking giant. According...
Twitter’s MoPub Rolls Out Native Ads To All Publishers, Includes Direct Sold Inventory
Four months after first introducing support for native advertising, Twitter’s mobile exchange MoPub is pitching the solution to all publishers. Consisting of an native ads...
YP, OpenX Join Forces In Programmatic Deal
The local search and advertising company YP has partnered with ad exchange OpenX, the companies said Tuesday. Under the agreement, OpenX allows advertisers to bid...
The New York Times explains its new explainer site
If you’re looking for journalism that explains the complexities of politics, policy and the world in general, there’s no shortage of content out there for...
Ogilvy & Mather China to host Portfolio Night
In an initiative that nurtures young creative talent, Ogilvy & Mather China and Portfolio Night, a global portfolio review and recruitment event founded by IHAVEANIDEA...
AOL Platforms’ Adap.tv beefs up senior team in SE Asia
Adap.tv, a division of AOL Platforms, has appointed two senior hands in its Singapore office to bolster its Southeast Asia presence. Arjan Bolhius and Tom...
Godfather’s Pizza Makes FBX Offers Consumers Can’t Refuse
A co-op of 26 Godfather’s Pizza franchises drove online sales at a rate of six times their media spend through FBX. Working on behalf of...
Targeting The Individual: Political Orgs That Use Advanced Advertising Techniques
The rules of marketing have changed drastically for organizations that traditionally relied heavily on the big broadcast buy. Consider political campaigns, which are placing a...
Building a Brand with Vine And Instagram
Vine and Instagram are enjoying a dramatic spike in usage today among users of all age groups, but particularly Millennials. With the increasing popularity of...
