SAP’s CMO On Its Plans To Be A “Big Part” Of Advertising’s Future
Jonathan Becher has a lot on his mind this week. As CMO of global German enterprise software company SAP, which employs 67,000, he spearheads the...
Tagged: advertising
Death Of The B2B Ad Campaign
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
How publishers navigate the ethics of live events
As print advertising dries up, many media companies are finding live events to be a welcome revenue source. Events can help connect advertisers with target...
dmexco puts spotlight on programmatic video advtg in Singapore satellite
Programmatic has become the buzzword for the region. To add to that, the growth of video advertising is redefining the early impression of programmatic trading...
Rise in mobile RTB in Asia is addressing monetisation problem
For many mobile RTB (real time bidding) is still a grey area. Is it only talk or are some players, especially in a market such...
Alibaba Has an Ad Business to Challenge Google, Amazon
If U.S. media sellers are worried about competing with Amazon’s burgeoning advertising business, wait until they run up against the e-commerce giant’s Chinese equivalent. Chinese...
Waking Up Brand Managers To Mobile Programmatic
Chris Bourke, Qriously, commercial director, EMEA, explains how employing mobile and programmatic can help marketeers solve problems foisted upon them by social media. How does...
Yoose inks sales alliance with Iconiction for Middle East foray
Hyperlocal mobile ad network, Yoose, has entered into a sales and distribution partnership with Iconiction, the Dubai based digital innovation and acceleration hub for Middle...
TPS Food awards top brands to Y&R’s The Campaign Palace Jakarta
TPS Food in Indonesia has awarded four of its consumer snack and basic food brands to The Campaign Palace Jakarta, part of Y&R Group Indonesia....
Is wearable tech redefining real time marketing?
‘Google glass is here’ – screamed an email to me from a colleague. And then what followed was even more surprising – a one day...
Facebook’s decreased reach forces social agencies to mature
Reactions to decreased organic reach on Facebook have from the gamut from outrage to joy to resignation. Social agencies — digital agencies that focus on...
Verizon Wants to Track You for Mobile Advertising, But Is Their Plan Too Creepy?
In a bid to expand their Relevant Mobile Advertising program beyond their customers’ wireless devices, Verizon Wireless is going to start including data from desktop...
O&M Beijing shows how ‘Words can be Weapons’ to prevent child abuse
Ogilvy & Mather Beijing and The Center for Psychological Research Shenyang have joined hands to raise public awareness of the detrimental effects of verbal abuse...
Time Inc.’s NewFronts pitch: Quality and accountability
Time Inc.’s Digital Content NewFronts pitch had special significance; not only was it the publisher’s debut at the event , but it took place as...
Twitter Disappoints in Q1 Earnings Despite Strong Advertising Growth
Shares of Twitter tumbled toward record lows following yesterday’s publication of Q1 2014 earnings. On Tuesday, Twitter reported net losses have grown by $100 million...
Protecting your brand from the video fraudsters
Video advertising continues to grow at a torrid pace, and it is no surprise that global organised criminals have been licking their chops at the...
