Power In Numbers: AOP Chooses AppNexus to Power Co-Op
The Association of Online Publishers (AOP) has lifted the lid on its publisher cooperative powered by AppNexus, with several tier-one publishers including Telegraph Media Group,...
Tagged: ads
Hilton Worldwide: ‘We’re Constantly Refining Our Attribution Model’
If you’re looking for a last-minute hotel in Times Square, who ya gonna call? Google hopes you’ll simply do a quick search. The company has...
Millenials’ Engagement with Native Ads Highlights Preference for Non-Intrusive Advertising
According to a new study, six out of ten UK adults aged 18-33 will visit online content that appeals to them even if it is...
AOL Powers Private Marketplace For Programmatic Movie Ads
Video and cross-screen private marketplaces (PMPs) are all the rage, though their strategic uses differ from publisher to publisher. AOL’s newest PMP partner, Rev4 Media,...
Opera Mediaworks Responds To The Private Marketplace Trend With A Mobile Product Of Its Own
“Premium” can be a slippery term, but Opera Mediaworks defines it thusly: the ads publishers actually want to appear near their content and the content...
WFA outlines marketing’s 7 deadly sins
World Federation of Advertisers (WFA) has identified seven key ways that brand marketing is most likely to annoy consumers. Social media agency, We Are Social,...
Defining the Programmatic Native Rulebook & Avoiding the Pitfalls of Over-Regulation
Mike Harty, PowerLinks co-founder and ExchangeWire columnist, accepts the need for regulation in the native advertising space, but argues that a line must be drawn...
Opera Mediaworks scales up Asia play; ambitious 2015 ahead
It is going to be a very busy year for Opera Mediaworks in Asia Pacific. The appointment of a regional lead to increase revenue, strengthening...
Shopper Data Juggernaut Nielsen Catalina Migrates To Mobile
As it nears its fifth birthday, Nielsen Catalina Solutions (NCS), a joint venture between Nielsen and Catalina Marketing, is making moves to marry shopper marketing...
Like-pocalypse now: The biggest losers in the Facebook purge of 2015
Facebook is purging likes from inactive accounts, and Etsy’s Facebook page has been completely decimated. Etsy, the platform for buying and selling homemade goods, lost nearly...
Nestle: ‘I Want to Spend More… But Robots Don’t Buy Kit Kats’
Advertisers are willing to pay enhanced prices for ad inventory bought using programmatic technology, but ad tech partners need to provide 100% transparency, and media...
Coming to Snapchat: live sports broadcasting
Snapchat has grand ambitions to become a dominant mobile media platform, and it has taken one step closer with live sports. The popular messaging and media-consumption app...
Storytelling in high-growth markets
A good story can break through geographic, linguistic, technological and even cultural boundaries. And thanks to the rapid adoption of mobile phones in high-growth countries,...
All eyes on Southeast Asia, where all eyes are on mobile
Southeast Asia is a diverse corner of the world. In some countries, technology is highly advanced and ingrained into people’s lives, while, in others, the...
Google Play ‘Supercharges’ Games with New Data, Ad Features at MWC 2015
Google knows gaming is big business. In fact, according to a recent blog post at the Google developer website, the company notes that “of the...
Facebook is Eating Google’s Lunch
Declan Kennedy, StitcherAds, CEO, a Facebook Marketing Partner recounts his experiences as one of the first Facebook Marketing Partners to integrate Facebook Product Ads. The...
