PubMatic adds native in its programmatic mix for publishers
PubMatic has introduced programmatic native advertising as part of its One Platform for publishers. The company claims that solution advances the native advertising market by...
Tagged: ads
Facebook’s Inventory-Ads Rollout Foreshadows An Ad-Tech Ecosystem Reset
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Will Yahoo catch up in mobile ad race?
For advertisers, Yahoo is certainly providing the tools necessary to increase ad reach and targeting capabilities in the mobile space. However, whether Yahoo has ultimately...
Singtel adds another tool on marketer’s belt with virtual studio & AR
Singtel has introduced innovative technology as part of its ‘live’ television production capabilities, offering brands the opportunity to create interactive content and better engage their...
IAB Display Rising Stars Outperform Traditional Display Ads across Key Brand Effectiveness Metrics, According to in-Depth Research Study from IAB & C3Research
Rising Stars Prompt 30% Greater Brand Lift & Generate Three Times the Ad Recall Over Legacy IAB Universal Ad Package Formats PHOENIX – The Interactive...
Pinterest’s plan to win over agency creatives
Pinterest’s head of brand and agency strategy Kevin Knight administered a simple test on Tuesday. Splashed on an extra-large screen monitor behind him were two “pins,”...
The Battle for Cross-Device IDs Heats Up
Cross-device campaign management is one of the key challenges facing the ad tech sector at present, posing questions regarding attribution and retargeting, among others. Solutions are...
The new power equations of the mobile ad business
After several years of slow to medium growth, 2014 was finally the year in which mobile advertising came to the fore. What was also significant...
As the ‘shoppable’ ad space battle heats up
Product ads have become another indicator that signal the heating up of the ‘shoppable’ ad space. Early results indicate that consumers are embracing this particular...
Mobile Platform Vibes Launches WalletAds, Links Banner Ads To In-Store Sales
Mobile marketing platform Vibes thinks all of the fanfare around Apple Pay might bring mobile wallets into the mainstream. Thus, it rolled out a related...
Indonesia posts 607% increase in video ads: TubeMogul
Indonesia posted the fastest growth in video ads available for real-time buying in South-East Asia, notching up a 607% increase in 2014. Via DNA
Tinder doesn’t allow ads — here are all the ads on Tinder
Brands have run into a difficult time when it comes to Tinder advertising. Just earlier this month, Gap’s new campaign, which planned to feature Tinder...
Mobile is not a tiny billboard
The total spend on mobile advertising increased from USD 2.3 billion in 2010 to 25 billion in 2014 (Statista 2015) – that’s approximately a 246...
#sowhoknew: TV is 73 years old – one foot in the grave?
Happy Birthday television! Just over seven decades ago, Bulova watches screened the first ever advert, a 10-second slot during a baseball game. But according to...
Vivaki Overhauls Its Trading Desk
Publicis’ programmatic arm Vivaki no longer wants to buy ads. The organization has completed a major reassignment of its ad traders, sending 120 employees out...
Watch Out Video, Here Comes the Cinemagraph — and Facebook Thinks It Could Work Some Social Media Magic
“What if there were an ad that you just couldn’t draw your eyes from?” asks Garett Sloane in a very interesting recent post in AdWeek....
