What’s Missing in Programmatic Mobile?
Mobile advertising, and the application of programmatic media-buying technologies on the channel, is one of the key challenges facing the contemporary marketer. A week ahead...
Tagged: ads
SMS Segment Looms Large with 90% of Revenue as Mobile Advertising Market Grows
As the global mobile advertising market continues to grow, it’s clear that the SMS segment dominates the terrain. Why the huge growth in mobile? That’s...
Emarsys’ intelligent automation to Facebook Ads
Social Ads, a new product from Emarsys, a provider of cloud-based marketing technology, will enable brands to target customers via personalised social media advertisements on...
sovrn Releases Line of Programmatic Video Ad Units
Publishers that leverage sovrn’s new video ads will enjoy higher CPMs and give advertisers a fresh source of untapped video inventory across a tight market...
YouTube’s Engagement Plans; Programmatic TV Hurdles
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. YouTube’s Rules Of Engagement YouTube is debuting a new format for its TrueView ads....
Programmatic: not new, but strategic
The advertising industry saw big global brands embracing programmatic and enter the marketplace on 2014. IAB figures shows that programmatic advertising in the UK grew...
PureClick Announces Project ZeroBot to Identify Fraudulent Non-Human Traffic in Digital Advertising
Using its accredited click measurement platform, PureClick’s Project ZeroBot will identify non-human traffic that is maliciously clicking on paid ads, the publishers that contribute to...
Spotify Not Singing Programmatic Tune, Yet
Spotify says it currently has no plans to support programmatic buying, but a recent recruitment ad for its New York office suggests it may be...
How Publishers Can Fight Fraud
Many publishers don’t know – or don’t want to know – what kind of fraud occurs on their sites. But it’s a reaction not dissimilar...
Card-linked marketing, explained
We live in a pretty cashless world. Most of us use our credit or debit cards to pay for a majority of our purchases. If...
E-Tailer Frank & Oak Invests In Video, Mobile App Install Ads To Reach More Millennial Males
Montreal-based Frank & Oak, a menswear ecommerce company named by Fast Company as one of the “World’s Top 10 Most Innovative Companies of 2015,” thinks...
How big data gave TV ads a new lease of life
In a world where user-centricity has become king, buying TV ad space for generic audiences is now an outdated approach. Unsurprisingly, there’s been speculation of...
TV Must Start Tuning into Programmatic
Snug and comfortable with how things have always operated, the TV industry will soon face an inflection point where it will need to turn to...
T-Mobile’s Latest Promotional Ploy: Free Netflix
First it was music streaming. Now, T-Mobile is giving away Netflix in its bid to lure away subscribers. In a tweet on Wednesday, CEO John...
There’s More To Telco Data Than Brand Advertising Opps
Mobile carriers don’t lack for data. Consumption habits, location, usage, email address, physical address, behavior – it’s all there in deterministic black and white. But...
Inside BuzzFeed’s plan to prove its native ads work
By the standards of BuzzFeed, which tries to maximize how much its content is shared, its campaign for Toyota was a hit. Of everyone who...
