The Age of Misinformation: Don’t Obsess Over Fake News
Fake news: hoaxes, propaganda, and misinformation deliberately published to mislead, rather than entertain audiences, has caused fear and confusion across the world, from news publishers...
Tagged: ads
In A First, Google Lets Advertisers Use Search Data For YouTube Ad Targeting
AdExchanger | Google is enabling YouTube targeting based on search data, and will also release a proprietary YouTube measurement system. The company discussed the first...
Advertisers Can Now Target YouTube Ads Based on People’s Google Search Histories
Google is going to let advertisers target YouTube ads based on people’s search histories, giving brands a whole new perspective into the consumer mindset. On...
Ad-Juster Acquired By Innotech; DMG & Forensiq Partner
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Ad-Juster acquired by Innotech Capitals; Forensiq partners...
Why this Chinese private equity company bought its first US ad tech firm
Chinese investors have acquired another U.S. ad tech company, the latest in a string of such deals in recent months. Innotech Capitals, the investment arm of...
Cadreon launches programmatic management platform Unity in China
Cadreon, the programmatic and ad tech unit under IPG Mediabrands officially launched its platform Unity in China. Introducing Unity, Cadreon’s programmatic management platform for ad tech...
Online Video Changes The Way Super Bowl Advertisers Gauge Their Big Game Buy
AdExchanger | The Super Bowl used to be the one day when, thanks to the commercials, non-football fans would willingly watch the sport. Today, you...
Facebook Measurement: The Walled Garden Is Cracking A Window
AdExchanger | Brad Smallwood, VP of marketing science at Facebook, will take the stage Jan. 19 to talk all things measurement at Industry Preview in...
Pandora to Roll Out Muted Video and Responsive Display Ads to All Advertisers
First in a series of new, native mobile ad formats deliver lifts in time spent, brand awareness and quality clicks OAKLAND, Calif. – Pandora (NYSE:P),...
My nightmare trying to understand header bidding
I understand the theory and the different components of the RTB ecosystem, but after reading countless articles it seems that the reality is a complete...
Instagram Brings Ads – And Measurement – To Stories
AdExchanger | Instagram will allow ads in its Stories section, the company said Wednesday. It also unveiled brand measurement tools. “Over the first holidays with...
Ace Metrix Reveals the Most Liked Ads of the Holiday Season
Emotional and purpose-driven messages help ads break through the holiday clutter LOS ANGELES – Ace Metrix, the leader in measuring the impact of video advertising,...
Ad Fraud Scheme Weeds Out Bots in Search of Real Users: Report
In an ironic twist, a leading software provider released a report showing how criminals are weeding out bots so only real users see their ads....
4 Predictions for Mobile Marketing in 2017
The following is a guest contributed post by Rachel Lawrence, Social Media Planner/Buyer at R2integrated. 2017 may be a turning point for mobile marketing. According...
How celebrity death hoaxes power fake news
Web traffic-goosing tricks come and go. But if there’s one that has enduring appeal, it’s the celebrity death hoax. In the past few weeks alone,...
Why a Video Strategy is Critical for Publishers
When the value of a product soars, everyone wants to stock it. So, with video ad spend growing by 40% this year and due to...
