Mobile advtg helps Facebook record solid growth in 2016
Facebook continued its growth drive in the last quarter of 2016, on the back of mobile advertising and new users signing up on its various...
Tagged: ads
Pre-Game Winner: Wix Has the Most-Seen Super Bowl Campaign Before the Game
Wix.com has won the run-up to the Super Bowl by one measure, at least: the accumulation of views for its Super Bowl campaign. Its “Disruptive...
Facebook updates metrics to win back advertiser trust
2016 was not so good for Facebook when it came to advertiser’s trust as it accepted that it made errors with its metrics. The social...
AOL rolls out price floor tool AlephD for publishers
AOL Platforms Asia has rolled out its dynamic price floor optimisation tool, AlephD as part of the One by AOL: Publisher suite. The launch follows...
About 90% advertisers reviewing programmatic contracts: WFA Report
While Agency Trading Desks continue to dominate programmatic ad buying, advertisers are now demanding a new kind of relationship that provides significantly improved control and...
Snapchat Launches Ad Tech Platform 2.0 Inspired by Facebook’s Model
Snapchat is launching its ad platform 2.0, and it’s borrowing Facebook’s strategy to catch up to its rival as quickly as possible. On Tuesday, the...
Google banned 1.7 billion ads in 2016: Report
In 2016, Google took down 1.7 billion ads that violated its advertising policies, more than double the amount of bad ads it took down in...
After The Gannett Spinoff, Tegna Builds Up Its Addressable TV Ads Business
AdExchanger | After Tegna spun off its broadcast and digital media business from Gannett in 2015, it built a managed services unit called Premion, focused...
Viant Buys Adelphic; Superawesome Plans IPO
ExchangeWire round up some of the biggest stories in the European digital advertising space. In this week’s edition: Viant acquire Adelphic; London startup Superawesome pursue IPO;...
Entering the year of the tori
It’s that time of the year again. In the northern hemisphere, coats are worn as temperatures drop. In the southern hemisphere, the opposite happens. Across...
The 2017 Shopper; Mobile Games Vs Social Apps
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis,...
Why brands need to look at context-driven campaigns for mobile
It is a common sight for Singaporeans to be on their smartphones for almost everything on the daily basis – from managing our finances to...
What Google’s Removal Of Third-Party Pixels On YouTube Means For Marketers
AdExchanger | As the United States ushered in its 45th president on Friday, Google quietly ushered in a number of updates to its ad platforms....
Podcast: For Drawbridge’s Kamakshi Sivaramakrishnan, It’s Not Only About The Ads
AdExchanger | Welcome to episode No. 11 of AdExchanger Talks, a podcast focused on data-driven marketing. Subscribe here. The number of independent cross-device measurement firms continues...
Facebook, Snapchat Deals Produce Meager Results for News Outlets
Newspapers and other media outlets are struggling to make money from their partnerships with tech giants like Facebook and Snapchat, raising concerns over their business...
Pfizer lures consumers to text with Viagra discounts
As FiercePharma’s Beth Snyder Bulik describes, “The ad opens with the now-familiar woman in a dark blue dress who asks, ‘Guys, want to save 50%...
