Undertone Zeroes In On Its Platform With Hiring Of Former Rovi CTO
When Undertone released its programmatic platform Virtuoso in September, the goal, according to co-founder Eric Franchi, was for it to eventually become the primary console...
Tagged: ad
IAB Releases OpenDirect 1.0 for Public Comment of Specification That Provides Publishers Greater Control in Packaging, Buying and Selling Premium Inventory Through Programmatic
AOL, Microsoft, Yahoo & Yieldex Created Initial OpenDirect Technical Specification for Programmatic Premium Sales, Providing Spec to IAB for Wider Industry Adoption NEW YORK –...
Facebook Cuts Brands’ Reach Once Again
Facebook is becoming even more pay-to-play for brands. Facebook announced Friday afternoon that it would begin curtailing the reach of brands’ unpaid, or organic, posts...
How ABC News Drove Mobile Video Engagement On Election Night
On election night, ABC News wanted to engage users with breaking news via its app, but it didn’t want to overwhelm them. Among its updates,...
Rubicon Project Taps Adam Chandler For Buyer Cloud
Rubicon Project wants more customers on its Buyer Cloud and has hired ad sales vet Adam Chandler as SVP of revenue to bring brands to...
Q3: Rich Media Declines Drag Down Sizmek
Sizmek had another disappointing quarter, with Q3 revenues increasing only 3% YoY to $39.5 million – results that “were lower than we had expected,” according...
New Cross-Device Messaging Tool Is Big For Kahuna
There’s nothing more cliché in the ad world than the phrase “right message, right time.” But as the cross-device game heats up, it’s a platitude...
Attribution’s Fatal Flaw: What Really Caused That Conversion?
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Opera Mediaworks Partners with Viggle to Introduce Add-to-DVR Technology
New mobile ad unit taps into “connected home” San Mateo, Calif. – New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment...
Acquia Delivers on the Promise of the Experience Web with ContextDB
Giving Brands the Power to Realize the Promise of Big Data and Deliver Smarter, More Relevant Customer Experiences through the Acquia Platform BOSTON – Acquia,...
IAB Launches Digital Video Center of Excellence
Anna Bager Promoted to Senior Vice President, Mobile & Video, to Lead Unit Hulu’s Peter Naylor Named Chairman of the Center’s Board of Directors NEW...
Q3: Millennial Media Chugs Along, Has Programmatic On The Brain
Like last quarter, Millennial Media’s revenue is up – and profits are down. The mobile ad tech platform, which has been vocal about it’s desire...
Comic: Captain Nielsen
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Facebook’s Q3: Sustaining Ad Revenue Growth, And Seizing On Ad Tech
Facebook’s Q3 ad revenue grew 64% in the third quarter, beating Wall Street expectations during a period when the company rapidly pressed its advantage in advertising technology. Between...
Publicis Groupe Acquires Programmatic Platform RUN
The programmatic ad tech consolidation continues. Publicis Groupe has bought mobile-focused ad platform RUN, previously known as RUN DSP, the holding company said Tuesday. Read...
Twitter Beats Revenue Expectations Again but User Engagement Slows
At Twitter, a pattern is emerging: its ad business is growing at a steady clip, but it can’t get the number of users to grow...
