Adelphic And Affiperf: No Cookie Targeting? No Problem
Brand marketers might not be diving into mobile video advertising, yet, but they’re certainly wading in. That caution is well-founded since measurement and buy and...
Tagged: ad
CPG Spend Is Up – And Fraudsters Are Taking Notice
By now it’s a cliché to say that fraud follows the money – but it’s true. And with consumer packaged goods (CPG) companies slated to...
Comic: Trick or Treat?
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Dynamic Price Floors Perpetuate An Ad Stack Cold War
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Will Doherty, senior director...
Apple May Add Pay To iAd; MediaMath Does $1M In Video
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Apple Eyes Tap-To-Buy Apple is rumored to be bringing its mobile payment system, Apple...
Weebly Breaks $5 Million TV Campaign: ‘We Believe’
Weebly, a website creation and hosting company, today is breaking a $5 million national TV campaign called “We Believe,” aimed at entrepreneurs who want to...
ANA Survey: At Least Half Of Marketers Don’t Have the Data to Do the Job Right
There are a lot of buzzwords out there — and a lot of confusion about what to do when there’s a dearth of data. Marketers...
It’s Official: Snapchat Says That Ads Are Coming
Snapchat, the ephemeral messaging app, is officially taking the advertising plunge. In a blog post on Friday, the Los Angeles-based company said it was introducing...
The Folly Of The Click-Through Rate And Simple Math
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
Fraud-day With Sizmek: Fraud Has A Bit Of A Nomenclature Problem
This is the 12th and final installment in a series of interviews with vendors combating the problem of ad fraud. Read previous interviews with comScore,...
Mediasmith Approaches ‘Native-At-Scale’ In Campaign For Children’s Hospital
Distributing the same sponsored posts across a network of sites isn’t a widespread practice – yet. While planning the media spend for Lucile Packard Children’s Hospital,...
As Programmatic Video Evolves, Publishers Are Just Getting Started
“The Sell Sider” is a column written by the sell side of the digital media community. Today’s column is written by Jeremy Ostermiller, founder and...
Yahoo Poaches Washington Post’s Kevin Gentzel to Lead Ad Sales
Yahoo hired Kevin Gentzel as head of advertising sales, according to The Washington Post, where he was chief revenue officer. Mr. Gentzel will report to...
Visible Measures Inks SSP Deals To Drive Programmatic Native
Visible Measures has forged a number of supply-side integrations with AdsNative, TripleLift and DistroScale, adding “thousands” of publisher supply sources as a result of the deal, revealed Friday....
Fraud-day With Moat: Finding Fraud Without Calling It Fraud
This is the 11th in a series of interviews with vendors combating the problem of ad fraud. Other companies participating in this series include Sizmek. Read...
Microsoft Poaches From Publicis for New U.S. Sales Chief
Microsoft finally has a U.S. sales boss, eight months after it ousted Keith Lorizio. The tech giant has tapped former Publicis exec Bob Bejan to...
