by Copenhagen INK ·
The programmatic ad tech consolidation continues. Publicis Groupe has bought mobile-focused ad platform RUN, previously known as RUN DSP, the holding company said Tuesday. Read more on RUN’s blog or read Publicis’ release. Details of the deal – including price – were not disclosed. It’s a significant move for the holding company, whose recent financials have […]
Via: AdExchanger
Tags: adad combinationad mediaad networkblogDMPDSPmobilemobile applicationmobile gamingmobile searchRTB
Copenhagen INK
Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.
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