Opera Mediaworks Partners with Viggle to Introduce Add-to-DVR Technology

New mobile ad unit taps into “connected home” San Mateo, Calif. – New mobile ad technology, developed by Opera Mediaworks in partnership with the entertainment marketing and rewards platform Viggle, gives TV network advertisers the ability to offer a brand-new call to action, Add-to-DVR, as part of their mobile campaigns. Adapted from Viggle’s Reminder technology, …
Via Ad Operations Online

Copenhagen INK

Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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