Young Hollywood Focuses On Video Ad Quality As It Ramps Up PMP Deals
AdExchanger | Custom content was all the rage even as early as 2007, when entrepreneur and actor RJ Williams founded celebrity and lifestyle site Young...
Tagged: ad network
Lower Fill Rates Protect User Experience And May Make Publishers More Money
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
How Promoted Pins Will Drive the Next E-commerce Revolution
Promoted Pins, Pinterest’s native ad format that launched in the US last January, have recently launched in the UK and, as Tim Page (pictured below),...
The week in digital (in five minutes)
Mary Meeker’s trend report Mary’s annual report of internet trends, traditionally a go-to for second-hand soothsayers, is out. Here it is… Twitter is testing a...
Marketo Acquired by Vista Equity Partners; Facebook Shutters LiveRail
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Marketo is snapped up by private equity firm;...
Viacom18 Chooses Ooyala Pulse To Monetize New Over-The-Top Service, Voot
The new service includes content from COLORS, MTV, Nickelodeon, Nick as well as Voot originals LONDON, UK. – Ooyala, a Telstra subsidiary and a leading...
Recovery in Asia to drive 3% growth in luxury ad spend
Expenditure on luxury advertising will rise by 3 per cent in 2016, up from 1.9 per cent in 2015, according to Zenith’s new Luxury Advertising...
Nubia appoints FCB Shanghai as ad partner
Nubia appoints FCB Shanghai as its advertising agency to build an integrated brand system and assist with the launch of its two products. Nubia commissioned...
OpenX Announces Participation in TAG’s Anti-Fraud Certification Program
LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization for publishers, announced its participation in the Trustworthy Accountability Group’s (TAG)...
Has CNN created the worst ever mobile ad experience?
I arrived from Twitter via the CNN RSS feed. Before I could see the article I wanted, I had to endure an overlay (or lightbox)...
Better Independent Mobile Measurement: Q&A with Jeremy Hlavacek, The Weather Channel
How much of a challenge is mobile, really? Jeremy Hlavacek (pictured below), vice president, Global Automated Monetization, The Weather Channel, tells ExchangeWire that there are...
IAB Brazil Ask for More Transparency; Social Media Brings Only 11% Of E-Commerce Referring Traffic
This week in the LATAM Roundup: IAB Brazil publishes an open letter in which it recognises the lack of transparency of the local market, asking...
Rubicon Project Unveils Success of Mobile Video Platform “MVP” – The Most Comprehensive Mobile Video Solution for Publishers, App Developers and Advertisers Globally
Built with a Focus on Quality Inventory, MVP Reaches More Than One Billion Connected Devices Around the World LOS ANGELES – Rubicon Project (NYSE: RUBI),...
Infographic: Top trends defining mobile advertising in APAC
In the last few years, Asia Pacific has flexed its muscles to become the next hotspot for mobile advertising with developed mobile networks and a...
As LiveRail And FBX Go, Facebook Audience Network Grows
AdExchanger | Kelly Liyakasa contributed. What a month for Facebook’s ad business. Late Thursday and early Friday, Facebook signaled plans to serve more ads to...
Consumers Sound Off On The FCC’s Privacy Proposal And They’ve Got Some Serious Qualms
AdExchanger | If the comments submitted to the Federal Communications Commission in response to its broadband privacy proposal are any indication, consumers feel a deep...
