ICYMI: The end of the world, brought to you by the ANA
It’s the weekend, again, people. Enjoy it while you can. But before you head out for an afternoon of revelry, sit back and enjoy some...
Tagged: ad network
Tesco Mobile Is Banking You’ll Look At Ads On Your Lock Screen For A Discount On Your Bill
AdExchanger | The current state of the advertising value exchange often leaves a little something to be desired, which sometimes leads to ad blocking and...
Google AdWords Launches ‘Conversion Import for Salesforce’ to Better Track Campaigns
“For many marketers, dealing with the technology and scale necessary to tie offline conversions back to the keywords and ads that drive them can be...
Smaato Changes Ownership; German Publishers Pool Their Data
ExchangeWire rounds up some of the biggest stories in the European digital advertising space. In this week’s edition: Spearhead acquires Smaato; German publishers pool data;...
Is viewability valuable? Exponential takes a closer look
Courtesy technology advancements, viewability has not only become a popular discussion topic in the industry – it’s also now a (relatively) measurable currency. But is...
Elasticiti Announces New Analytics Solutions for Media Companies
Solutions are designed to help data-driven departments answer their most pressing business questions and accelerate their analytics roadmaps by providing technical skills on an as-needed basis...
FOX’s True[X] Brings Engagement-Based Video Ads To Messaging App Kik
AdExchanger | As more brands and publishers seek to reach millennial audiences, FOX’s video ad platform True[X] is eyeing tech like chat bots and messaging...
The Real Reason Vista Bought Marketo
Last week (31 May) Vista Equity Partners added Marketo, Inc. (NASDAQ: MKTO), to their stable of marketing automation, CRM, eCommerce and advertising software technology. In this...
The Elusive Art of Gaming Monetisation
Gaming monetisation is considered by some as a dirty practice; but, with the gaming category accounting for the highest share (23%) of the billions of...
S4M Receives MRC Accreditation and Is Currently the Only Platform to Have Certification on Mobile Post-Click Ad Metrics
S4M’s served impressions, clicks, CTR, landing pages, installs and opens on mobile browsers and applications are now MRC accredited NEW YORK, NY – S4M (Success...
A.I. vs. CD: Clorets, McCann Japan put wits to test
McCann Erickson Japan has completed what it believes is the first-ever commercial creatively directed by AI-CD, the world’s first artificial intelligent (A.I.) creative director that...
UK Publishers Facing ‘Digital Tipping Point’ According to Latest Report from AOP and Deloitte
Findings from the Q1 2016 Digital Publishers Revenue Index (DPRI) reveals UK publishers have seen digital revenues rise by 62% in the last four years...
WFA issues advice for combatting ad fraud
The World Federation of Advertisers (WFA) has issued its first guidelines to help marketers reduce their exposure to ad fraud. The advice is designed to...
ICYMI: Changes are coming to Snapchat Discover
Congratulations, you’ve made it to another weekend. Before you kick back and relax, here are the best stories from Digiday that you might have missed...
How Yahoo Could Help Verizon or AT&T Monetize Their Data
Yahoo is up for grabs and two of the largest telcos in the U.S. have shown keen interest in buying the long-beleaguered web giant. There...
Industry-First Multicultural Data-Driven Programmatic Advertising Solution, Mosaico Trading, Launches to Provide Access to Young and Diverse Audiences on Demand
New Digital Platform Provides Access and Insights into Young and Diverse Audiences Across Univision Communications Inc.’s Investment in FUSION and El Rey as well as...
