ICYMI: The best ads, the worst publisher tactic and the ugly brand pander du jour
Welcome to the long weekend. You’ve earned this brief respite. If, on your rush to get out the door and hit the beach, you missed...
Tagged: ad network
Sortable Wants To Automate Your Ad Ops Team
AdExchanger | Optimizing a programmatic ad stack today involves constant manual adjustments. More demand? Move floor prices up. Less demand? Dial them back down. It’s...
King: Testing New Reward Video Ad Format to Monetise 400 Million Users
King is rumoured to be launching a media business later this year to help build revenue around its incredibly sticky global audience of 400 million...
‘I’d Watch It if I Liked It’: Why Programmatic TV is a Must from a Consumer Perspective
Programmatic TV is still a very small proportion of total TV expenditure, but it’s growing, as advertisers understand how it can help their strategies. Mauricio...
Clickky Impresses with Launch of CPI Index
Сlickky, a leading platform for mobile traffic monetization on emerging markets, has formally launched the Clickky CPI Index, which shows the current state of market...
Seven big challenges facing healthcare marketers
1. Digital underinvestment By some estimates, healthcare spending in the US is close to 20% of GDP, but healthcare marketers aren’t funneling much of their...
Yes, Premium Publishers Can Make Money from Mobile
Mobile monetisation for premium publishers has been an ongoing topic of controversy, due to the fragmentation of content consumption, lack of mobile-first technology, limited understanding...
Programmatic Growth in Europe in 2015; Ad Blocking Will Cause Loss of USD$32bn in 2019
ExchangeWire Research’s weekly roundup brings you up-to-date research findings from around the world, with additional insight provided by Rebecca Muir, head of research and analysis, ExchangeWire....
Verizon’s Go90 Isn’t Getting Traction; Facebook Offers Continuous Live Streams
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. No90 Verizon’s ad-supported mobile streaming service Go90 is overhyped in the media and isn’t...
Digital Ad Pioneer Ari Bluman Passes Away, Helped WPP Navigate Tectonic Media Changes
AdExchanger | Ari Bluman, a highly-regarded digital media exec whose passion was only rivaled by his bluntness, has passed away after a long fight with...
JWT hires Marco Versolato as CCO for Singapore & Global Lux ECD
J. Walter Thompson has appointed Marco Versolato in the dual role of Chief Creative Officer of J. Walter Thompson Singapore and Global Executive Creative Director for...
HYFN Announces API Integration with Acxiom For New Facebook Custom Audiences
Exclusive Beta Partnership Generates 25 Percent Higher Custom Audience Match Rates Hermosa Beach, California – HYFN, a full-service digital agency and Facebook Marketing Partner, today announced...
Mercedes-Benz Uses Tough-to-Get Telco Data to Target Ads for the E-Class
As cellphone carriers itch to turn their consumer data into dollars, Mercedes-Benz is among the first advertisers to benefit from new partnerships between telecom providers...
Desktop pre-roll remained king in Southeast Asia in Q1: Study
Desktop pre-roll continues to be the preferred ad format for advertisers in Southeast Asia, most notably in Thailand and Vietnam where it saw 90 per cent...
OpenX Launches the School of Programmatic in the US
LOS ANGELES & NEW YORK – OpenX, a global leader in driving superior monetization for publishers, announced the U.S. launch of its successful School of...
Unleashing Mobile’s Power of Context: Q&A with Keith Winter, COO, Opera Mediaworks
The ability to have a holistic view of the mobile marketplace offers up countless opportunities and challenges. ExchangeWire speak with Keith Winter (pictured below), COO,...
