Google Ad Innovations
Google launched Google Ad Innovations end of March – a sort of a Google Lab, but this time for its many advertising products that it...
Google launched Google Ad Innovations end of March – a sort of a Google Lab, but this time for its many advertising products that it...
Twitter is launching its long-awaited advertising platform, Promoted Tweets, with big brands such as Sony Pictures, Red Bull and Virgin America becoming the first advertisers...
We are finally back after a loooooooooong break! And to kick off, we have a new very useful for all companies running banner display campaigns –...
Just received this week’s Springwise newsletter and thought I would share a post that I found really interesting and useful for many companies: Convincing employees...
This morning I read this great blog post over at IPG Emerging Media Lab: blog.ipglab.com/?p=1545 about Facebook and the advertising opportunities they offer advertisers. Facebook’s...
One of my colleagues sent me this link today: www.joy-lggm730.com/sg – it’s the local website LG uses to promote their gm730 handset here in Singapore. The...
Facebook has been a little quiet as of late. Apparently if you aren’t a search engine moving in on the flagship product of your sworn...
We have already seen Google introduce their Display Ad Builder and ad serving companies like Adform and Eyeblaster also including similar offerings (create-a-banner-easily) in their...
I just received IPG’s emerging media lab’s newest newsletter – here are some of the articles I found interesting: Choose your own ad: Joining Hulu...
Razorfish (one of the world’s largest interactive agencies) filed for a patent back in December for how to measure social influence. Today social media apps...
Microsoft brings Facebook and Last.fm to Xbox Microsoft has announced the launch of tailored Facebook and Last.fm services for Xbox Live users, enabling the two...
Data Driven Advertising / DMP / DSP / RTB
by Copenhagen INK · Published 01/06/2009 · Last modified 12/02/2013
Interesting new “ad network”/planning/buying system released by IPG… Press release: “CADREON” BUYS AUDIENCES, NOT INVENTORY Creates Unparalleled Combination of Intelligence, Data, Scale and Digital Velocity...
Reffering to my previous post about Wolfram Alpha one of my colleagues send me this link today: http://www.psfk.com/2009/05/paid-search-has-to-work-harder-now.html From the article you can see that...
To take all of the world’s data and make it immediately computable: an incredibly bold and ambitious goal for a software program. But this is...
Saw this new resarch from IAB (Internet Advertising Bureau) the other day – The research by the suggests that online consumers are more receptive to digital...
Springwise send out their weekly newsletter, two things in there got my attention, so thought I would share: Users choose ads for their social web...
More