Facebook unveils new interacti…
Facebook unveils new interactive ad unit and client council http://lnkd.in/5nX8MA
Tagged: ad network
There’s a perfect ad for eve…
There’s a perfect ad for everyone – Engagement rates across all display ads will increase by 50% Neal Mohan, VP Displa…http://lnkd.in/kgf–x
Microsoft Introduces Interacti…
Microsoft Introduces Interactive Ads for Xbox Kinect | Adweek http://t.co/PeryiQk
On Twitter in Japan you can ru…
On Twitter in Japan you can run standard display MPU ads! News to me anyhow… http://t.co/3OZS2vB
Google introduces four new display network measurement tools
Google is rolling out a “performance bundle” for its display network, which it claims will provide “more meaningful metrics” for advertisers to judge the effectiveness...
New report: The right combination of ads will increase results…
A new report from iProspect and comScore (Real Branding Implications of Digital Media – an SEM, SEO, & Online Display Advertising Study) may finally give the...
Google offers video on AdWords
Google is testing an advertising initiative that will allow brands to include videos in their sponsored AdWords listings. Video Extensions will play in an expandable...
New Display Advertising Units Boosts Engagement!
No one readily admits to liking advertising — at least not the kind that pops up when you’re on a news site, blocking the story...
7 social media marketing tips from a Facebook insider!
Today many advertisers are increasingly allocating marketing budgets to Facebook – some talk about it being an advertising gold mine… Because by placing ads on...
The economic value of online advertising-based services for consumers
Europeans now spend an average of 24 hours on the internet every month. Almost all of the services that they use regularly—from email, instant messaging...
Google wants to dominate display + some interesting stats!
The world’s largest search engine is branching out. Google has spent the last year building up its display advertising products. Considering how thoroughly Google dominates...
Interesting study about targeted and intrusive ads
According to a recent academic study, big targeted ads online are actually no more effective than run of the mill banner ads. Combining the effectiveness...
Online Ad Spending in Asia-Pacific Is Heating Up
Over @ eMarketer I found this article about online ad spending in the Asia-Pacific region – the takeaway: Things are heating up much faster in the region than...
Mountain Dew Crowd Sources Ad Media Buying
Mountain Dew took three new Dew flavors to fans, asking for feedback on placing ad media buys. The move represents the latest in a series...
The toughest challenge for marketers…
In a recent marketing and media survey by Datran Media marketers was asked to address their toughest challenges in this increasingly difficult economy. Survey results showed a...
Publishers are going into ad production…
Magazine and newspaper publishers hate it when websites undercut their prices online, but it looks like they have a different opinon when it comes to...
