LinkedIn Shuts Down Its Ad Network 12 Months After It Opened
Last year LinkedIn followed the example of other tech platforms with lots of user data, like Google and Facebook, and started letting advertisers use that...
Tagged: ad media
Is Google Putting The Kibosh On Samsung Ad Blockers In Play?
AdExchanger | It may not be master over how its software is used, but that isn’t stopping Google from ruling its Play store with an...
Programmatic Ad Platform Admedo Raises $6m with MMC Ventures
MMC leads the Series B round, joining existing investors, including Sussex Place Ventures London: MMC Ventures, the award-winning venture capital fund, has led a Series B...
LinkedIn Kills Off Bizo Product ‘Lead Accelerator,’ Takes $50M Write-Down
AdExchanger | LinkedIn acquired Bizo in July 2014 with grand visions of making a B2B ad platform. Those visions haven’t panned out. During its Q4...
Adblock Plus Now Available on Samsung Mobile Devices
Newest Android 6 (Marshmallow) Download to Enable Adblock Plus for Samsung’s Mobile Browser Adblock Plus, the #1 most popular browser extension for blocking annoying online...
SUPER BOWL: Brands Now Questioning How Worthwhile Super Bowl Ads Are – Thanks To Rise In Online Video
Despite 114 million people watching last year, majority watched ads exclusively online and not during half-time Since Oreo’s ‘Dunk In the Dark’ brands see online video as...
How Digital Video Is Developing In A Political World That Prefers TV
AdExchanger | Unlike earned digital media, which is reinventing political campaigns, presidential candidates tend to view digital video as support for their flashy TV advertising. “The hope for...
Snapchat CEO Welcomes Publishers, Shuns ‘Creepy’ Ads
AdExchanger | Magazine publishers need Snapchat, but Snapchat needs them, too. That may be one reason why Evan Spiegel, Snapchat’s relatively press-shy CEO, appeared Monday...
Digital Media on Par with TV as Primary Source of Information on Political Candidates and Issues for Registered U.S. Voters This Presidential Election Season, According to IAB Research
U.S. Hispanic & African-American Voters More Likely to Get Political News via Mobile ‘Political Influentials’ Much More Reliant on Digital Media than TV PALM DESERT,...
64% of Brazilians Use AdBlockers; GDB to Expand to Latin America
This week’s LATAM RoundUp brings the news that 64% of internet users in Brazil have adopted ad blockers; Global Data Bank (GDB) reveals its revenue...
Ace Metrix Announces Top 25 Most-Liked Super Bowl Ads of the Past Five Years
Budweiser and Doritos Dominate List of Last Five Years’ Most-Liked Super Bowl Ads; Automotive Represents the Biggest Category; Ads Improve—and Lengthen—Over Time LOS ANGELES –...
Tiller Launches with More Than One Hundred Premium Publisher Clients
The first ever ad management platform for publishers to enhance performance of native and recommended content utilizing machine learning and robust analytics Technology Helps Publishers...
Jargon Hype: How Word Usage Is A Barometer For Industry Buzz
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Leaders from AOL, Facebook, Levo League, MediaLink, Merryk & Co, Microsoft, Level Playing Field Institute, and Time Warner Cable Media Join IAB Education Foundation Board of Directors
Inaugural Board to Focus on Increasing Diversity across the Digital Media and Marketing Industries & Close Workforce Skills Gap PALM DESERT, Calif. – Nine prominent...
‘Why I Hate The Ad-Block Profiteers’: IAB’s Randy Rothenberg Details Ad-Blocking Counterstrike
AdExchanger | A singular issue is electrifying the publishers and tech companies attending the IAB Annual Leadership Meeting in Palm Desert, Calif. IAB CEO Randy Rothenberg...
Boost Mobile Is Giving Subscribers $5 A Month For Engaging With Ads
AdExchanger | Ad blocking isn’t the only route to revenue for telcos. Sprint-owned Boost Mobile announced Tuesday that it had inked a deal with Unlockd,...
