Official Launch Date for Google AMP Confirmed
Google will be introducing its Accelerated Mobile Page initiative on Feb. 24, several sources familiar with AMP confirmed to Ad Age. AMP is a direct...
Tagged: ad media
Turner Broadcasting: We’re A Marketing Services Company, Not Just A TV Media Brand
AdExchanger | Turner Broadcasting sees a future where data and creative coexist more fluidly for TV advertisers. The company’s ad boss made a bold prediction...
Specialist Investment Bank Boutique Predicts Advertising Spend to Reach $253bn by 2018
IBIS Capital cites big AdTech trends and predictions for 2016 in global AdTech investment review London – Media and tech investment and advisory firm IBIS...
Google Gets Social By Proxy; AdBlock Fast Is Back In The Google Play Store
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Google + Twitter Twitter’s head of US ad sales, Matt Derella, spoke...
SOOMLA Reveals Pay Likelihood to Increase 6X After First In-App Purchase in New Q1 2016 Mobile Gaming Insights Report
TEL AVIV, Israel – SOOMLA, an innovator in mobile gaming analytics, today announced its latest Q1 2016 Mobile Gaming Insights report, which illustrates user spending...
Ad Load ’Em Up! How ‘Deadpool’ Took Over Five Viacom Networks
AdExchanger | Twentieth Century Fox’s new flick “Deadpool” shattered box office records over Valentine’s and President’s Day weekend, banking $135 million in the three days...
Google Realigns Advertiser Products Under DoubleClick Vet Brad Bender
AdExchanger | Google is realigning its advertiser product management team by consolidating its buy-side products under a single product leader, AdExchanger has learned. Eight-year Google...
Time Inc. Establishes New Advertising Sales Go-to-Market Structure Focusing on Three Advertiser Categories
—Mark Ellis Appointed President and Chief Operating Officer, Time Inc. Sales and Marketing; To Head Automotive Category— —Greg Schumann Appointed President, Pharmaceuticals, Time Inc. Sales...
Exterion Media and Telefónica UK Introduce Abi – The Smart Insights Tool
London, UK – Exterion Media has today introduced Abi, a new insights tool for marketers that draws on anonymous aggregated data from Telefónica UK’s 25 million O2...
Data Law Compliance Not Enough in Isolation to Protect Consumer Privacy
Data privacy is a consistently hot topic and the flames are fanned with questions around what constitutes personal data and where do we draw the...
Header Bidding And The Fate Of RTB
AdExchanger | “The Sell Sider” is a column written for the sell side of the digital media community. Today’s column is written by Eric Berry,...
Will The Ad Tech Ecosystem Ever Provide A Unified Front Against Ad Fraud?
AdExchanger | Best practices and policies to deal with fraud and botnets are emerging, but ad tech companies aren’t sharing them with each other –...
Twitter’s Monthly User Growth Stalls, Ad Revenue Climbs
Twitter can’t catch a break. After several quarters of audience struggles, in the fourth quarter of 2015 the company tried two big things to get...
Brightcove Study Reveals the State of Interactive Video in Marketing
Report highlights interactive video’s ease-of-use, accessible cost, and high customer engagement as key marketing drivers in 2016 BOSTON – Brightcove Inc. (NASDAQ: BCOV), the leading...
Victoria’s Secret Sued for Sending 100 Unrequited Text Ads to California Man
A California man isn’t feeling the love. In fact, he’s suing Victoria’s Secret for purportedly bombarding him with about 100 unwanted text message ads in...
Revcontent Hits Impressive Milestone of 200 Billion Content Recommendations Per Month
SARASOTA, Fla. – Revcontent is announcing its most recent achievement of powering 200 billion content recommendations per month. After hitting the milestone of 150 billion...
