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Snapchat CEO Welcomes Publishers, Shuns ‘Creepy’ Ads

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AdExchanger |

Magazine publishers need Snapchat, but Snapchat needs them, too. That may be one reason why Evan Spiegel, Snapchat’s relatively press-shy CEO, appeared Monday at the American Magazine Media Conference in New York to discuss the origins of Discover and his plans to monetize the platform. Discover, Snapchat’s video magazine product, was created to “remove as… Continue reading »

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Lars is the owner of Copenhagen INK and is an experienced and passionate marketer with a proven track record of driving business impact through innovative commercial marketing initiatives.

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