Facebook Programmatic Whiz Jonathan Shottan Jumps To Pinterest (And TellApart)
Need more proof Pinterest is preparing for a big monetization push? The social platform has hired Jonathan Shottan, a former Facebook ad product exec who...
Tagged: ad combination
Casale Media: Branding Comes To Programmatic
One sign pointing to the maturation of programmatic ad buying tech is the growth of brand messaging. Whereas just last year, ads bought programmatically were...
CPG Brands Lead Carefully With Programmatic Video Buys
Consumer product goods (CPG) ad spending is in flux, as shown by the public comments of marketers like Kimberly-Clark and technology shifts such as the matching...
Self-Regulatory Body: Widget-Makers Must Also Follow Native-Ad Disclosure Rules
Taboola widget on Entrepreneur magazine’s website.” class=”rightrail” credit=”” image=”http://%%img_server%%/images/bin/image/rightrail/Taboola.jpg” url=”” /> Third-party publishers of headlines and images at the bottom of news articles that link...
Thinknear Rolls Out Location Score, Highlights Accuracy Issues In Location Marketing
Location-based ad network Thinknear (a division of Telenav) on Monday unveiled its Location Score to help advertisers gauge the accuracy of location data. The Location...
Google Explores A Unified CMS And Publisher Ad Platform
Google is developing a content management system (CMS) that would unify editorial, advertising and perhaps commerce activities for media companies, AdExchanger has learned. Beginning in...
PubMatic Joins Forces With xAd On Location-Enabled Inventory
Demand for location-based ad inventory is rising and PubMatic, the supply-side platform (SSP) provider, is one of the latest companies to boost its location-enabled inventory....
Will Baquet’s ‘Teddy Bear’ Style Extend to The New York Times Ad Department?
On Wednesday, the same day that Jill Abramson was removed as the top editor at The New York Times, the paper’s ad sales chief, Meredith...
McCain Attacks Google and Yahoo in Hearing on Malicious Online Ads
Sen. John McCain took aim at Google and Yahoo this morning during a Senate hearing on malicious online advertising, stating the companies “have a responsibility...
Acxiom To Buy LiveRamp For $310M
Data management firm Acxiom will acquire LiveRamp, provider of a data onboarding software used by many in the advertising industry to match offline data to digital audiences for...
Emerging Content Marketing Tool Stacks Will Emulate, Link To Paid Ad Stacks
Research from Altimeter Group released Tuesday predicted that content marketing tools will begin to consolidate and eventually merge with marketing tech solutions. “The major vendors—Adobe,...
What Are The Attributes Of Quality Mobile Inventory?
Valuing mobile ad inventory is challenging as advertisers struggle assessing viewability, attribution and other measurements. To find out how media-buying agencies tackle this problem, AdExchanger asked agencies, “What are the...
The winners and losers of the Publicis-Omnicom deal aftermath
Plans to create the biggest agency in history have fallen apart. Here are the winners and losers of the Publicis-Omnicom deal that was never meant...
Omnicom, Publicis call off proposed USD 35 billion merger
The proposed USD 35 billion merger between Omnicom Group and Publicis Groupe has been called off. Publicis Groupe and Omnicom jointly announced that they have...
Is Yahoo Tumbling In The Dark With Tumblr-Centric Ad Units?
Yahoo will try a new way to monetize Tumblr, via the introduction of posts that can be promoted as ad units across Yahoo’s network of owned and operated...
Death Of The B2B Ad Campaign
“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by...
