Adobe Turns to Humor for First Network TV Ad in Over 10 Years
In a scene many marketers likely find familiar, a company recently went into a craze trying to establish itself on a new social platform, only...
Tagged: ad combination
Comic: Gooooooooooooal!!!
A weekly comic strip from AdExchanger that highlights the digital advertising ecosystem… AdExchanger: Origins AdExchanger: Crisis In Ad City (Part I) AdExchanger: Crisis In Ad...
Martin Sorrell Talks AmEx; IAB-PWC Ad Spend Report
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Sorrell On AMEX LinkedIn’s Dan Roth assumes the role of interviewer in a conversation...
Nissan Times Spanish-Language Effort to World Cup Kickoff
Nissan North America kicked off a Spanish-language ad campaign today to capitalize on twin opportunities: global mania for the World Cup soccer championship, and Nissan’s...
Post Spinoff, Time Inc.’s Fate May Boil Down To Video Ads
Time Inc. is in a tough spot after its spinoff from Time Warner Inc. It begins its run as an independent public company saddled with...
The Cautious Courtship Of Programmatic And Linear TV
Procter & Gamble’s reported push to automate 70-75% of digital ad buys by year’s end underscores the convergence of TV, CPG marketing and programmatic media....
First Philippine Holdings articulates identity to shareholders
First Philippine Holdings Corporation (FPH) has embarked on a corporate campaign that defines the holding company to its various stakeholders – local and foreign investors,...
Maybelline Puts Lipstick On YouTube Network StyleHaul
For many YouTube networks, traditional ads alone aren’t cutting it. That’s why so many are using their stable of stars to reel in branded content...
Travel Republic And Criteo Play The Dangerous Game Of Trading Impressions For Conversions
Ad retargeter Criteo has expanded its engine to analyze conversion performance rather than simply clicks – a change intended to let marketers more selectively target impressions....
Millennial Media Ramps Up Its Location-Based Mojo
Millennial Media is beefing up its location data prowess. The mobile ad network is rolling out an audience location ad suite dubbed “Point” and is...
AppNexus Buys Paris-Based Viewability Firm Alenty
Two months after the Media Ratings Council (MRC) green-lighted viewable impressions as a viable metric for transacting display ads, real-time bidding platform AppNexus has acquired French viewability...
In A Crowded Video Ad Space, YuMe Turns to Data Science To Tell TV Brand Stories
Following a March launch of its first programmatic platform Video Reach, video ad tech company YuMe showed 40% growth in revenue year-over-year, totaling $37.3 million...
Publishers, Let’s Talk Programmatic CPMs
“Marketer’s Note” is a weekly column informing marketers about the rapidly evolving, digital marketing technology ecosystem. It is written by Joanna O’Connell, Director of Research, AdExchanger....
Video Ad Fraud; Broadcasters And Programmatic
Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Video Ad Fraud In The Wall Street Journal, Mike Shields and Christopher Stewart cover...
Out with banner ads, in with performance-targetting ads
Since the advent of the Web, banner ads have been the most common method used by marketers and their companies to target users with their...
FreeWheel Cofounder On The Profound Differences Between Programmatic TV And Display
This upfront season, a number of media conglomerates flirted with programmatic TV. ABC, for instance, is beta testing data-driven ad sales via video ad server FreeWheel’s...
