Swatch trademarks Steve Jobs’ iconic line ‘one more thing’
Swatch wants to tick off Apple. The Swiss watchmaker in Europe has acquired the trademark for “one more thing,” a phrase closely associated with the software...
Tagged: ad combination
Media Fragmentation Should Be On Every Marketer’s Mind
AdExchanger | The director of ad technology for Netflix, Tony Ralph, and director of marketing for Abe’s Market, Michelle Goldstein, will appear at AdExchanger’s Omni.Digital...
What’s Holding Back Programmatic In Latin America?
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
Publishers Struggle to Derive Value from the Data Deluge as Digital Ad Budgets Grow
Independent study uncovers that although 62 percent of publishers find real-time data leads to an increase in revenue, only 27 percent report receiving real-time data...
RevMob Appoints Marcelo Ferreira As Co-CEO of Mobile Ad Network
Former Founder and CEO of hellofood Brazil, Ferreira Brings Broad Executive Leadership Skills and Experience to Company SAN FRANCISCO – RevMob, a leading mobile ad...
Twitter to Offer Promoted Tweets, Videos Beyond Twitter
Mobile phone users are used to seeing ads in apps prompting them to download other apps. But soon they may be seeing be seeing a...
On NBCUniversal’s Content Investments; PayPal Buys Modest
AdExchanger | Here’s today’s AdExchanger.com news round-up… Want it by email? Sign-up here. Symbiosis Ad Age’s Jeanine Poggi asked some observers what NBCUniversal’s investments in...
Digital Element Launches New Reverse Geocoding Solution with Introduction of GeoMprint
Geolocation Leader Converts GPS-Obtained Latitude/Longitude Coordinates from Mobile Devices to Useful, Relevant Information for Marketers London, UK – In order to get the most out...
How YouTube Became Google’s Inroad To Big Brand Budgets
AdExchanger | “Premium video” is Google’s code for “brand budgets.” Its decision to remove YouTube inventory from the DoubleClick Ad Exchange (AdX) by the end...
Sizmek Partners with Screen6 to Enhance Global Multiscreen Campaigns with Cross-Device Attribution, Targeting and Buying
Sizmek, an open ad management company for multiscreen campaigns, today announced a partnership with technology company Screen6 to integrate its cross-device solution into the Sizmek...
Medialets and Tapad Partner for Comprehensive Cross-Platform Ad Serving and Attribution
New York, NY –Medialets, creator of the only technology that helps marketers manage and measure the complete ROI of mobile ad campaigns, today announced a...
The Road To ATS London… Unleashing The Economic Power Of First Party Data
The Road to ATS London is a series of specialist posts on technology, data and the business models emerging in the programmatic eco-system, all to...
Perion’s Growmobile Previews Expanded Mobile Marketing Solution at Casual Connect San Francisco
TEL AVIV, Israel & SAN FRANCISCO, CA – Growmobile, Perion’s mobile marketing division, announced that it will be previewing its new mobile user engagement capabilities...
AdMonsters Meetup: Ad Week New York 2015
Location: New York Tuesday, September 29, 2015 Via Admonsters
The State Of Opt-Outs: Not Pretty For Privacy
AdExchanger | As the ad industry girds for the mushrooming debate around privacy, consumer choice and ad blocking, it’s clear that existing opt-out mechanisms aren’t...
Advertisers Need to Gear Up for Next-Gen Technology (And Its Data)
AdExchanger | “Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is...
