UK publishers disappointed by Apple News delay
U.K. publishers may have to wait a bit longer to test the much anticipated Apple News app as the tech giant is reportedly delaying its rollout...
Tagged: ad combination
Instagram Goes All In On Facebook’s Ad Infra, Opens To Ad Buyers Globally
AdExchanger | In the two years since Facebook’s huge image-sharing platform sold its first ad, Instagram has focused on fixed-price advertising from big national brands....
In iOS 9, In-App Ads Could Also Be On The Chopping Block
AdExchanger | There’s no need to freak out, but content blocking in iOS 9 goes beyond the mobile web and in some cases will also...
5 Steps for Taming your Discrepancies Monster!
originally published on LinkedIn Pulse For anyone of us who has been in Ad Operations or Ad Tech, whether on Buys side or Sell side,...
Phone Carriers Asked to Block Ads From Consumers’ Data Charges
An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the...
AOL-Millennial Media Acquisition Shows It Isn’t Always About The Price
AdExchanger | AOL’s acquisition of Millennial Media for $238 million was a coup for its purchaser, if not for its investors. The mobile ad platform...
Doing Business In The Shadows Cast By Walled Gardens
AdExchanger | Attribution companies Adometry and Convertro are frequently linked because they were acquired in quick succession (by Google and AOL, respectively). And the functionality...
Socialbakers Nabs Criteo Exec Robert Lang As Its New CEO
AdExchanger | Prague-based Socialbakers added Robert Lang as its new CEO on Wednesday. The social media metrics firm described Lang as a key Criteo executive...
Ad-Viewability Maven Julie Fleischer Is Leaving Kraft Heinz
Kraft Heinz media executive Julie Fleischer — known for taking on the “crisis” in digital ad viewability — is leaving the food giant, Ad Age...
Infectious Media Becomes World’s First to Use Interest Based Audience Targeting Feature to ‘Stop the Skip’
Partnership with Vidiro will allow Infectious Media to use real-time data to hyper-target users watching YouTube videos London – Infectious Media, the international programmatic agency,...
FaceBook Revenue Growth All Comes from Mobile Ads
Facebook is one of the biggest technology success stories of the past decade – transforming from a social network with no apparent revenue model to...
Apsalar and Tapad Partner to Help Brands Understand and Action Cross-Device Customer Behavior
Apsalar clients to unite customer signals from mobile apps and other digital channels into 360° consumer profiles for audience insights, segmentation and cross-device marketing SAN...
Video ads lead the way in mobile advertising growth: Report
A report released by the Mobile Marketing Association in partnership with advertising platform company Opera Mediaworks, revealed that high demand for video advertisements on mobile...
Hulu to Open a Private Ad Exchange Powered by Facebook’s LiveRail
Advertising’s programmatic revolution will be televised — by Hulu. This fall the streaming video service, which is owned by NBC Universal, Fox and Walt Disney...
Ad Stocks Recover Along With General Market After Monday Turf-Out
AdExchanger | The havoc wreaked on the advertising sector by Monday morning’s global stock slide, and the subsequent clawback, has tracked with the general market....
BlackArrow Acquisition A Bid To Cozy Up With Buyer Dollars
AdExchanger | BlackArrow, a 13-year-old provider of live and video-on-demand ad products to TV operators, was acquired Monday by Cross MediaWorks, the owner of a...
